Page Types Overview

Search Results Page

110 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 110 annotated “Search Results Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

While it’s the search engine’s support for queries, autocomplete, and results logic that will determine the quality of the search results, the layout and design of the actual search results have a large say in how easy or difficult it is to actually use those results. During our search usability testing we observed sites that had spent tremendous resources on getting the search engine logic just right, but then crippled their users’ ability to actually find and select the right products among the (near-perfect) search results — all due to a subpar layout for those results.

More ‘Search Results Page’ Insights

  • The search result layout has several crucial purposes to fulfill, and can be quite a balancing act, as it should 1) enable users to make an initial assessment of the results and their quality, answering the question, Did the site return any good matches, or do I have to make a new search?, 2) provide an overview that clearly outlines the different options the user has, and give a decent look into the breadth of the product selection matching the query, answering the question, Which of these results are relevant to me? and 3) provide enough information scent about each result so users can properly evaluate and compare them in order to decide which results are worth opening for further exploration and which should be avoided, answering the question, Which product should I open/buy?
  • Not getting the balance of the search results layout just right will severely harm an otherwise good search experience, as users will either lack overview or be forced into extensive pogo-sticking — the latter being observed particularly frequently during testing. Needless and excessive pogo-sticking — where users are going back-and-forth between the search results and product pages just to learn the most basic product attributes — is frustrating to users as they have to spend a considerable amount of time exploring completely irrelevant results, all due to a substandard search results layout.

Learn More: Besides exploring the 110 search results page design examples below (for general inspiration), you may also want to read our related articles on “Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don’t)”, “Faceted Sorting - A New Method for Sorting Search Results”, and “E-Commerce Sites Should Include Contextual Search Snippets (96% Get It Wrong)”.

Get Full Access: To see all of Baymard’s 49 e-commerce search research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Walmart (2017)

15 adhered 5 violated

Wayfair (2017)

12 adhered 6 violated

Build.com (2017)

11 adhered 3 violated

J.C. Penney (2017)

11 adhered 6 violated

Amazon (2017)

10 adhered 4 violated

Overstock (2017)

10 adhered 7 violated

Lowe's (2017)

10 adhered 5 violated

Sears (2017)

10 adhered 8 violated

Staples (2017)

10 adhered 4 violated

Williams-Sonoma (2017)

9 adhered 8 violated

Kohl's (2017)

9 adhered 8 violated

Victoria’s Secret (2017)

8 adhered 3 violated

L.L. Bean (2017)

8 adhered 5 violated

Target (2017)

8 adhered 10 violated

Grainger (2017)

7 adhered 5 violated

Nordstrom (2017)

7 adhered 5 violated

Office Depot (2017)

7 adhered 4 violated

Home Depot (2017)

7 adhered 7 violated

B&H Photo (2017)

7 adhered 7 violated

Apple (2017)

6 adhered 6 violated

Macy's (2017)

6 adhered 4 violated

Toys'R'Us (2017)

6 adhered 2 violated

Walgreens (2017)

6 adhered 5 violated

Cabela's (2017)

6 adhered 5 violated

Newegg (2017)

6 adhered 5 violated

Bass Pro Shops (2017)

6 adhered 8 violated

Disney (2017)

6 adhered 6 violated

Crate & Barrel (2017)

6 adhered 5 violated

Nike (2017)

5 adhered 5 violated

Foot Locker (2017)

5 adhered 6 violated

Gap (2017)

5 adhered 4 violated

Rakuten (2017)

5 adhered 5 violated

American Eagle Outfitters (2017)

5 adhered 6 violated

Sephora (2017)

5 adhered 7 violated

Best Buy (2017)

5 adhered 6 violated

Debenhams (2017)

4 adhered 3 violated

HP (2017)

4 adhered 4 violated

Costco (2017)

4 adhered 6 violated

Ann Taylor (2017)

4 adhered 7 violated

Musician's Friend (2017)

4 adhered 5 violated

Neiman Marcus (2017)

4 adhered 7 violated

Hayneedle (2017)

4 adhered 6 violated

Crutchfield (2017)

4 adhered 6 violated

Dell (2017)

3 adhered 3 violated

H&M (2017)

3 adhered 5 violated

TigerDirect (2017)

3 adhered 3 violated

REI (2017)

3 adhered 8 violated

Urban Outfitters (2017)

3 adhered 8 violated

Etsy (2017)

3 adhered 5 violated

Microsoft (2017)

2 adhered 3 violated

Northern Tool (2017)

2 adhered 7 violated

Gilt (2017)

1 adhered 4 violated

IKEA (2016)

9 adhered 7 violated

Tesco (2016)

6 adhered 9 violated

Argos (2016)

6 adhered 8 violated

Adidas (2016)

6 adhered 7 violated

John Lewis (2016)

6 adhered 8 violated

ASOS (2016)

6 adhered 6 violated

Marks & Spencer (2016)

5 adhered 5 violated

Zalando (2016)

5 adhered 9 violated

Walmart (2014)

15 adhered 1 violated

Sears (2014)

11 adhered 7 violated

Amazon (2014)

10 adhered 3 violated

Newegg (2014)

10 adhered 2 violated

Wayfair (2014)

9 adhered 3 violated

Musician's Friend (2014)

7 adhered 3 violated

Cabela's (2014)

7 adhered 7 violated

CDW (2014)

7 adhered 7 violated

Shoebuy.com (2014)

6 adhered 2 violated

Hayneedle (2014)

6 adhered 6 violated

Lowe's (2014)

6 adhered 4 violated

American Eagle Outfitters (2014)

6 adhered 3 violated

Target (2014)

6 adhered 7 violated

Staples (2014)

6 adhered 6 violated

Crutchfield (2014)

5 adhered 5 violated

Walgreens (2014)

5 adhered 3 violated

Foot Locker (2014)

5 adhered 2 violated

Toys'R'Us (2014)

5 adhered 5 violated

Rakuten (2014)

5 adhered 8 violated

J.C. Penney (2014)

5 adhered 9 violated

Gap (2014)

5 adhered 4 violated

Macy's (2014)

5 adhered 8 violated

L.L. Bean (2014)

5 adhered 5 violated

TigerDirect (2014)

5 adhered 8 violated

Best Buy (2014)

5 adhered 8 violated

Dick's Sporting Goods (2014)

4 adhered 5 violated

drugstore.com (2014)

4 adhered 5 violated

CVS (2014)

4 adhered 6 violated

Home Depot (2014)

4 adhered 5 violated

Build.com (2014)

4 adhered 6 violated

Overstock (2014)

4 adhered 10 violated

Office Depot (2014)

4 adhered 3 violated

Williams-Sonoma (2014)

3 adhered 8 violated

J.Crew (2014)

3 adhered 4 violated

Northern Tool (2014)

3 adhered 5 violated

REI (2014)

3 adhered 8 violated

Urban Outfitters (2014)

3 adhered 6 violated

Costco (2014)

3 adhered 5 violated

Kohl's (2014)

3 adhered 9 violated

Etsy (2014)

3 adhered 5 violated

Nordstrom (2014)

3 adhered 6 violated

Gilt (2014)

2 adhered 8 violated

Sephora (2014)

2 adhered 7 violated

Grainger (2014)

2 adhered 6 violated

Neiman Marcus (2014)

2 adhered 5 violated

OfficeMax (2014)

2 adhered 11 violated

Crate & Barrel (2014)

2 adhered 6 violated

Zulily (2014)

1 adhered 5 violated

Disney Store (2014)

1 adhered 1 violated

Ann Taylor (2014)

0 adhered 4 violated