On this page there’s 20 highlights (view in Baymard Premium) outlining what Kohl’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 homepage examples.)

The screenshot was taken on February 1, 2024 and depicts Kohl’s Homepage. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.