On this page there’s 17 highlights (view in Baymard Premium) outlining what American Eagle are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 homepage examples.)

The screenshot was taken on April 18, 2024 and depicts American Eagle’s Homepage. In total, we’ve reviewed 45 of American Eagle’s page designs. To see them all, visit the full American Eagle UX case study.