Page Types Overview

Order Confirmation

58 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 58 annotated “Order Confirmation” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

While the Order Confirmation / Receipt page technically can’t cause any checkout abandonments (as users have now placed their order), we in our mobile usability testing observe that the page can still cause UX issues for users. Commonly observed issues include users not daring to close the page before they’ve received a confirmation email. This behavior sets some unique design requirements for the Order Confirmation page.

More ‘Order Confirmation’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Order Confirmation implementations.

  • Learn More: Besides exploring the 58 mobile “Order Confirmation” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

  • Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


American Eagle Outfitters (2020)

7 adhered 2 violated

Lowe's (2020)

6 adhered 3 violated

Williams Sonoma (2020)

6 adhered 1 violated

Office Depot (2020)

6 adhered 6 violated

Foot Locker (2020)

6 adhered 2 violated

Sephora (2020)

5 adhered 3 violated

Musician's Friend (2020)

4 adhered 3 violated

Neiman Marcus (2020)

4 adhered 4 violated

Bass Pro Shops (2020)

4 adhered 2 violated

Dell (2020)

4 adhered 2 violated

REI (2020)

4 adhered 2 violated

Nordstrom (2020)

4 adhered 2 violated

Crutchfield (2020)

4 adhered 4 violated

Ann Taylor (2020)

3 adhered 2 violated

HP (2020)

3 adhered 1 violated

Microsoft (2020)

3 adhered 1 violated

Urban Outfitters (2020)

3 adhered 1 violated

Northern Tool (2020)

3 adhered 1 violated

Overstock (2020)

3 adhered 3 violated

Rakuten (2020)

3 adhered 4 violated

Crate & Barrel (2020)

3 adhered 1 violated

Build.com (2020)

3 adhered 2 violated

Costco (2020)

2 adhered 2 violated

H&M (2020)

2 adhered 3 violated

Marks & Spencer (2020)

2 adhered 3 violated

Victoria's Secret (2020)

2 adhered 2 violated

Gilt (2020)

2 adhered 2 violated

Hayneedle (2020)

2 adhered 3 violated

W.W. Grainger, Inc. (2020)

2 adhered 4 violated

Sears (2020)

2 adhered 2 violated

J.C. Penney (2020)

2 adhered 3 violated

Disney Store (2020)

2 adhered 3 violated

John Lewis (2020)

2 adhered 3 violated

Etsy (2020)

2 adhered 3 violated

Staples (2020)

2 adhered 3 violated

Adidas (2020)

2 adhered 3 violated

Zalando (2020)

2 adhered 2 violated

Walgreens (2020)

2 adhered 3 violated

Home Depot (2020)

2 adhered 3 violated

Wayfair (2020)

2 adhered 2 violated

Nike (2020)

2 adhered 3 violated

L.L. Bean (2020)

2 adhered 3 violated

Debenhams (2020)

2 adhered 3 violated

TigerDirect (2020)

1 adhered 3 violated

Argos (2020)

1 adhered 2 violated

GAP (2020)

1 adhered 3 violated

Best Buy (2020)

1 adhered 3 violated

Newegg (2020)

1 adhered 3 violated

Target (2020)

1 adhered 3 violated

Amazon (2020)

1 adhered 3 violated

Tesco (2020)

0 adhered 3 violated

Newegg (2020)

0 adhered 1 violated

Macy's (2020)

0 adhered 3 violated

B&H Photo (2019)

4 adhered 4 violated

Walmart (2019)

2 adhered 3 violated

IKEA (2019)

2 adhered 3 violated

ASOS (2019)

1 adhered 3 violated

Apple (2019)

1 adhered 3 violated