Page Types Overview

Mobile Web: Order Confirmation

75 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 75 annotated “Order Confirmation” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

While the Order Confirmation / Receipt page technically can’t cause any checkout abandonments (as users have now placed their order), we in our mobile usability testing observe that the page can still cause UX issues for users. Commonly observed issues include users not daring to close the page before they’ve received a confirmation email. This behavior sets some unique design requirements for the Order Confirmation page.

More ‘Order Confirmation’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Order Confirmation implementations.

  • Learn More: Besides exploring the 75 mobile “Order Confirmation” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

  • Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Guitar Center (2021)

2 adhered 1 violated

Zooplus (2021)

1 adhered 1 violated

Sports Direct (2021)

1 adhered 2 violated

Smyths (2021)

1 adhered 2 violated

Fresh Direct (2021)

1 adhered 2 violated

Albertsons (2021)

1 adhered 2 violated

Chewy (2021)

0 adhered 1 violated

Lego (2021)

0 adhered 1 violated

Dick's Sporting Goods (2021)

0 adhered 1 violated

Peapod (2021)

0 adhered 3 violated

Ocado (2021)

0 adhered 3 violated

Sainsbury's (2021)

0 adhered 2 violated

Bell (2021)

0 adhered 2 violated

American Eagle Outfitters (2020)

7 adhered 2 violated

Lowe's (2020)

6 adhered 3 violated

Williams Sonoma (2020)

6 adhered 1 violated

Office Depot (2020)

6 adhered 6 violated

Foot Locker (2020)

6 adhered 2 violated

Sephora (2020)

5 adhered 3 violated

Musician's Friend (2020)

4 adhered 3 violated

Neiman Marcus (2020)

4 adhered 4 violated

Bass Pro Shops (2020)

4 adhered 2 violated

Dell (2020)

4 adhered 2 violated

REI (2020)

4 adhered 2 violated

Nordstrom (2020)

4 adhered 2 violated

Crutchfield (2020)

4 adhered 4 violated

Ann Taylor (2020)

3 adhered 2 violated

HP (2020)

3 adhered 1 violated

Microsoft (2020)

3 adhered 1 violated

Urban Outfitters (2020)

3 adhered 1 violated

Northern Tool (2020)

3 adhered 1 violated

Overstock (2020)

3 adhered 3 violated

Rakuten (2020)

3 adhered 4 violated

Crate & Barrel (2020)

3 adhered 1 violated

Build.com (2020)

3 adhered 2 violated

Costco (2020)

2 adhered 2 violated

H&M (2020)

2 adhered 3 violated

Marks & Spencer (2020)

2 adhered 3 violated

Victoria's Secret (2020)

2 adhered 2 violated

Gilt (2020)

2 adhered 2 violated

Hayneedle (2020)

2 adhered 3 violated

W.W. Grainger, Inc. (2020)

2 adhered 4 violated

Sears (2020)

2 adhered 2 violated

J.C. Penney (2020)

2 adhered 3 violated

Disney Store (2020)

2 adhered 3 violated

John Lewis (2020)

2 adhered 3 violated

Etsy (2020)

2 adhered 3 violated

Staples (2020)

2 adhered 3 violated

Adidas (2020)

2 adhered 3 violated

Zalando (2020)

2 adhered 2 violated

Walgreens (2020)

2 adhered 3 violated

Home Depot (2020)

2 adhered 3 violated

Wayfair (2020)

2 adhered 2 violated

Nike (2020)

2 adhered 3 violated

L.L. Bean (2020)

2 adhered 3 violated

Debenhams (2020)

2 adhered 3 violated

Cole-Parmer (2020)

1 adhered 1 violated

Thermofischer (2020)

1 adhered 1 violated

Berlin Packaging (2020)

1 adhered 1 violated

TigerDirect (2020)

1 adhered 3 violated

Argos (2020)

1 adhered 2 violated

GAP (2020)

1 adhered 3 violated

Best Buy (2020)

1 adhered 3 violated

Newegg (2020)

1 adhered 3 violated

Target (2020)

1 adhered 3 violated

Amazon (2020)

1 adhered 3 violated

Arrow (2020)

0 adhered 2 violated

Tesco (2020)

0 adhered 3 violated

Newegg (2020)

0 adhered 1 violated

Macy's (2020)

0 adhered 3 violated

B&H Photo (2019)

4 adhered 4 violated

Walmart (2019)

2 adhered 3 violated

IKEA (2019)

2 adhered 3 violated

ASOS (2019)

1 adhered 3 violated

Apple (2019)

1 adhered 3 violated