Page Types Overview

Image Gallery Overlay

62 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 62 annotated “Image Gallery Overlay” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

On the product page, a commonly found way to display detailed product images is though an ‘Image Gallery Overlay’ — an overlay/modal window that often contains a complete and more detailed view of all the product images and videos.

More ‘Image Gallery Overlay’ Insights

  • Time and again during our testing the design of the image gallery User Interface caused users to overlook the very images they were trying to seek out, as well as causing users to not be able to properly enlarge the images (to perform a detailed visual inspection). A particularly common pitfall that 40% of sites suffer from is truncating thumbnails in the image gallery without a sufficiently clear truncation indication — something that was the cause for multiple direct site abandonments during testing, as users overlooked all of the truncated images and didn’t feel like they had enough visual information about a product.

Learn More: Besides exploring the 62 “Image Gallery Overlay” page design examples below, you may also want to read our related articles “Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them” and “Product Page UX: All Products Need at Least One ‘In Scale’ Image”.

Get Full Access: To see all of Baymard’s 100 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)


B&H Photo (2019)

8 adhered 2 violated

Crutchfield (2019)

7 adhered 2 violated

Nordstrom (2019)

7 adhered 2 violated

Lowe's (2019)

7 adhered 3 violated

Newegg (2019)

6 adhered 5 violated

Debenhams (2019)

5 adhered 3 violated

Build.com (2019)

5 adhered 2 violated

Sears (2019)

5 adhered 0 violated

TigerDirect (2019)

4 adhered 4 violated

HP (2019)

4 adhered 4 violated

Microsoft (2019)

4 adhered 6 violated

Best Buy (2019)

4 adhered 4 violated

Neiman Marcus (2019)

3 adhered 0 violated

Adidas (2019)

3 adhered 1 violated

Sephora (2019)

3 adhered 3 violated

Victoria's Secret (2019)

3 adhered 2 violated

Apple Inc. (2019)

3 adhered 0 violated

Staples (2019)

3 adhered 2 violated

Hayneedle (2019)

3 adhered 2 violated

Williams Sonoma (2019)

3 adhered 2 violated

Home Depot (2019)

3 adhered 2 violated

H&M (2019)

2 adhered 1 violated

Etsy (2019)

2 adhered 1 violated

Amazon (2019)

2 adhered 1 violated

Target (2019)

2 adhered 1 violated

IKEA (2019)

1 adhered 1 violated

Zalando (2019)

1 adhered 1 violated

Northern Tool (2019)

1 adhered 2 violated

Overstock (2019)

1 adhered 2 violated

Walmart (2019)

0 adhered 2 violated

B&H Photo (2017)

11 adhered 1 violated

Musician's Friend (2017)

10 adhered 1 violated

Argos (2017)

10 adhered 0 violated

Best Buy (2017)

10 adhered 3 violated

Lowe's (2017)

10 adhered 2 violated

Wayfair (2017)

9 adhered 1 violated

Build.com (2017)

9 adhered 0 violated

Home Depot (2017)

9 adhered 1 violated

John Lewis (2017)

8 adhered 0 violated

Crutchfield (2017)

8 adhered 0 violated

Williams Sonoma (2017)

8 adhered 1 violated

TigerDirect (2017)

7 adhered 4 violated

Debenhams (2017)

7 adhered 2 violated

Marks & Spencer (2017)

7 adhered 0 violated

Zalando (2017)

6 adhered 2 violated

Victoria’s Secret (2017)

6 adhered 3 violated

HP (2017)

6 adhered 4 violated

Newegg (2017)

6 adhered 2 violated

Apple (2017)

6 adhered 4 violated

Northern Tool (2017)

6 adhered 1 violated

Overstock (2017)

6 adhered 2 violated

Tesco (2017)

5 adhered 4 violated

Hayneedle (2017)

5 adhered 1 violated

Amazon (2017)

5 adhered 1 violated

Nordstrom (2017)

5 adhered 2 violated

Ann Taylor (2017)

4 adhered 2 violated

Microsoft (2017)

3 adhered 6 violated

Office Depot (2017)

3 adhered 1 violated

Rakuten (2017)

3 adhered 1 violated

Walmart (2017)

1 adhered 3 violated

Target (2017)

1 adhered 1 violated

Sears (2017)

1 adhered 0 violated