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What’s this? Here you’ll find 70 annotated “Spec Sheet” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, nearly all e-commerce sites (92%) perform poorly or mediocrely when it comes to spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.
More ‘Spec Sheet’ Insights
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For instance, our UX benchmark reveals that 38% of sites have spec sheets that hamper scannability by not grouping related specs into subsections, 32% of sites struggle with consistency across the spec sheets for products of the same product type, and 50% of sites use spec terminology that the general user will have issues fully understanding.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.
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Learn More: Besides exploring the 70 “Specification Sheet” design examples below, you may also want to read our related article “The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls”.
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Get Full Access: To see all of Baymard’s 101 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Sears (2019)
5 adhered 0 violated
Target (2019)
5 adhered 3 violated
IKEA (2019)
4 adhered 1 violated
John Lewis (2019)
4 adhered 0 violated
Office Depot (2019)
4 adhered 1 violated
Crutchfield (2019)
3 adhered 2 violated
REI (2019)
3 adhered 2 violated
HP (2019)
3 adhered 1 violated
Microsoft (2019)
3 adhered 1 violated
Apple Inc. (2019)
3 adhered 1 violated
Best Buy (2019)
3 adhered 2 violated
B&H Photo (2019)
3 adhered 2 violated
Musician's Friend (2019)
2 adhered 3 violated
TigerDirect (2019)
2 adhered 3 violated
Costco (2019)
2 adhered 4 violated
Tesco (2019)
2 adhered 2 violated
Argos (2019)
2 adhered 3 violated
Cabela's (2019)
2 adhered 3 violated
Dell (2019)
2 adhered 3 violated
Wayfair (2019)
2 adhered 3 violated
Hayneedle (2019)
2 adhered 2 violated
Williams Sonoma (2019)
2 adhered 2 violated
Amazon (2019)
2 adhered 2 violated
Rakuten (2019)
2 adhered 2 violated
J.C. Penney (2019)
1 adhered 2 violated
Newegg (2019)
1 adhered 4 violated
Staples (2019)
1 adhered 4 violated
Lowe's (2019)
1 adhered 4 violated
W.W. Grainger, Inc. (2019)
1 adhered 3 violated
Build.com (2019)
1 adhered 5 violated
Home Depot (2019)
1 adhered 2 violated
Northern Tool (2019)
1 adhered 3 violated
Overstock (2019)
1 adhered 3 violated
Walmart (2019)
1 adhered 4 violated
Crate & Barrel (2019)
0 adhered 3 violated
Tesco (2017)
4 adhered 0 violated
Best Buy (2017)
4 adhered 0 violated
TigerDirect (2017)
3 adhered 1 violated
Argos (2017)
3 adhered 3 violated
Hayneedle (2017)
3 adhered 2 violated
REI (2017)
3 adhered 1 violated
HP (2017)
3 adhered 1 violated
B&H Photo (2017)
3 adhered 1 violated
Crutchfield (2017)
3 adhered 1 violated
Wayfair (2017)
3 adhered 2 violated
Build.com (2017)
3 adhered 3 violated
Apple (2017)
3 adhered 1 violated
Rakuten (2017)
3 adhered 2 violated
Walmart (2017)
3 adhered 2 violated
Target (2017)
3 adhered 3 violated
Costco (2017)
2 adhered 2 violated
Musician's Friend (2017)
2 adhered 2 violated
IKEA (2017)
2 adhered 1 violated
John Lewis (2017)
2 adhered 2 violated
J.C. Penney (2017)
2 adhered 2 violated
Microsoft (2017)
2 adhered 2 violated
Newegg (2017)
2 adhered 3 violated
Crate & Barrel (2017)
2 adhered 3 violated
Grainger (2017)
2 adhered 2 violated
Northern Tool (2017)
2 adhered 3 violated
Overstock (2017)
2 adhered 1 violated
Williams Sonoma (2017)
2 adhered 2 violated
Dell (2017)
1 adhered 3 violated
Cabela's (2017)
1 adhered 2 violated
Office Depot (2017)
1 adhered 3 violated
Amazon (2017)
1 adhered 3 violated
Lowe's (2017)
1 adhered 3 violated
Staples (2017)
0 adhered 4 violated
Home Depot (2017)
0 adhered 4 violated
Sears (2017)
0 adhered 1 violated