Page Types Overview

Spec Sheet

70 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 70 annotated “Spec Sheet” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, nearly all e-commerce sites (92%) perform poorly or mediocrely when it comes to spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.

More ‘Spec Sheet’ Insights

  • For instance, our UX benchmark reveals that 38% of sites have spec sheets that hamper scannability by not grouping related specs into subsections, 32% of sites struggle with consistency across the spec sheets for products of the same product type, and 50% of sites use spec terminology that the general user will have issues fully understanding.

  • Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.

  • Learn More: Besides exploring the 70 “Specification Sheet” design examples below, you may also want to read our related article “The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls”.

  • Get Full Access: To see all of Baymard’s 101 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Sears (2019)

5 adhered 0 violated

Target (2019)

5 adhered 3 violated

IKEA (2019)

4 adhered 1 violated

John Lewis (2019)

4 adhered 0 violated

Office Depot (2019)

4 adhered 1 violated

Crutchfield (2019)

3 adhered 2 violated

REI (2019)

3 adhered 2 violated

HP (2019)

3 adhered 1 violated

Microsoft (2019)

3 adhered 1 violated

Apple Inc. (2019)

3 adhered 1 violated

Best Buy (2019)

3 adhered 2 violated

B&H Photo (2019)

3 adhered 2 violated

Musician's Friend (2019)

2 adhered 3 violated

TigerDirect (2019)

2 adhered 3 violated

Costco (2019)

2 adhered 4 violated

Tesco (2019)

2 adhered 2 violated

Argos (2019)

2 adhered 3 violated

Cabela's (2019)

2 adhered 3 violated

Dell (2019)

2 adhered 3 violated

Wayfair (2019)

2 adhered 3 violated

Hayneedle (2019)

2 adhered 2 violated

Williams Sonoma (2019)

2 adhered 2 violated

Amazon (2019)

2 adhered 2 violated

Rakuten (2019)

2 adhered 2 violated

J.C. Penney (2019)

1 adhered 2 violated

Newegg (2019)

1 adhered 4 violated

Staples (2019)

1 adhered 4 violated

Lowe's (2019)

1 adhered 4 violated

W.W. Grainger, Inc. (2019)

1 adhered 3 violated

Build.com (2019)

1 adhered 5 violated

Home Depot (2019)

1 adhered 2 violated

Northern Tool (2019)

1 adhered 3 violated

Overstock (2019)

1 adhered 3 violated

Walmart (2019)

1 adhered 4 violated

Crate & Barrel (2019)

0 adhered 3 violated

Tesco (2017)

4 adhered 0 violated

Best Buy (2017)

4 adhered 0 violated

TigerDirect (2017)

3 adhered 1 violated

Argos (2017)

3 adhered 3 violated

Hayneedle (2017)

3 adhered 2 violated

REI (2017)

3 adhered 1 violated

HP (2017)

3 adhered 1 violated

B&H Photo (2017)

3 adhered 1 violated

Crutchfield (2017)

3 adhered 1 violated

Wayfair (2017)

3 adhered 2 violated

Build.com (2017)

3 adhered 3 violated

Apple (2017)

3 adhered 1 violated

Rakuten (2017)

3 adhered 2 violated

Walmart (2017)

3 adhered 2 violated

Target (2017)

3 adhered 3 violated

Costco (2017)

2 adhered 2 violated

Musician's Friend (2017)

2 adhered 2 violated

IKEA (2017)

2 adhered 1 violated

John Lewis (2017)

2 adhered 2 violated

J.C. Penney (2017)

2 adhered 2 violated

Microsoft (2017)

2 adhered 2 violated

Newegg (2017)

2 adhered 3 violated

Crate & Barrel (2017)

2 adhered 3 violated

Grainger (2017)

2 adhered 2 violated

Northern Tool (2017)

2 adhered 3 violated

Overstock (2017)

2 adhered 1 violated

Williams Sonoma (2017)

2 adhered 2 violated

Dell (2017)

1 adhered 3 violated

Cabela's (2017)

1 adhered 2 violated

Office Depot (2017)

1 adhered 3 violated

Amazon (2017)

1 adhered 3 violated

Lowe's (2017)

1 adhered 3 violated

Staples (2017)

0 adhered 4 violated

Home Depot (2017)

0 adhered 4 violated

Sears (2017)

0 adhered 1 violated