Page Types Overview

Spec Sheet

35 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 35 annotated “Spec Sheet” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, nearly all e-commerce sites (92%) perform poorly or mediocrely when it comes to spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.

More ‘Spec Sheet’ Insights

  • For instance, our UX benchmark reveals that 38% of sites have spec sheets that hamper scannability by not grouping related specs into subsections, 32% of sites struggle with consistency across the spec sheets for products of the same product type, and 50% of sites use spec terminology that the general user will have issues fully understanding.

Learn More: Besides exploring the 35 “Specification Sheet” design examples below, you may also want to read our related article “The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls”.

Get Full Access: To see all of Baymard’s 95 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)