“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Also referred to as: Specifications Sheet, Product Specs
What’s this? Here you’ll find 429 “Spec Sheet” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 344 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, a majority of e-commerce sites (64%) still perform poorly or mediocrely when it comes to spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.
More ‘Spec Sheet’ Insights
For example, 30% of sites have severe issues with inconsistent labels, structure, and units of measure for specs across products of the same type (e.g., spec sheets for similar Bluetooth speakers from different brands). This makes it very difficult for users to compare specs across products, even though the products are of the same type.
Learn More: Besides exploring the 429 “Specification Sheet” design examples below, you may also want to read our related article “The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls”.
Get Full Access: To see all of Baymard’s product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 200,000+ hours of UX research findings, 650+ e-commerce UX guidelines, and 275,000+ UX performance scores.)
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Ecommerce UX insights, trends, and company news.

344 top sites ranked by UX performance.

Code samples, demos, and key stats for usability.