What’s this? Here you’ll find 75 annotated “Spec Sheet” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, nearly all e-commerce sites (92%) perform poorly or mediocrely when it comes to spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.
More ‘Spec Sheet’ Insights
For instance, our UX benchmark reveals that 38% of sites have spec sheets that hamper scannability by not grouping related specs into subsections, 32% of sites struggle with consistency across the spec sheets for products of the same product type, and 50% of sites use spec terminology that the general user will have issues fully understanding.
Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.
Learn More: Besides exploring the 75 “Specification Sheet” design examples below, you may also want to read our related article “The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls”.
Get Full Access: To see all of Baymard’s 103 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Arrow (2020)
4 adhered 1 violated
Cole-Parmer (2020)
3 adhered 3 violated
Thermofischer (2020)
3 adhered 1 violated
Hitachi UK (2020)
2 adhered 1 violated
Berlin Packaging (2020)
2 adhered 4 violated
Sears (2019)
5 adhered 0 violated
Target (2019)
5 adhered 3 violated
IKEA (2019)
4 adhered 1 violated
John Lewis (2019)
4 adhered 0 violated
Office Depot (2019)
4 adhered 1 violated
Crutchfield (2019)
3 adhered 2 violated
REI (2019)
3 adhered 2 violated
HP (2019)
3 adhered 1 violated
Microsoft (2019)
3 adhered 1 violated
Apple Inc. (2019)
3 adhered 1 violated
Best Buy (2019)
3 adhered 2 violated
B&H Photo (2019)
3 adhered 2 violated
Musician's Friend (2019)
2 adhered 3 violated
TigerDirect (2019)
2 adhered 3 violated
Costco (2019)
2 adhered 4 violated
Tesco (2019)
2 adhered 2 violated
Argos (2019)
2 adhered 3 violated
Cabela's (2019)
2 adhered 3 violated
Dell (2019)
2 adhered 3 violated
Wayfair (2019)
2 adhered 3 violated
Hayneedle (2019)
2 adhered 2 violated
Williams Sonoma (2019)
2 adhered 2 violated
Amazon (2019)
2 adhered 2 violated
Rakuten (2019)
2 adhered 2 violated
J.C. Penney (2019)
1 adhered 2 violated
Newegg (2019)
1 adhered 4 violated
Staples (2019)
1 adhered 4 violated
Lowe's (2019)
1 adhered 4 violated
W.W. Grainger, Inc. (2019)
1 adhered 3 violated
Build.com (2019)
1 adhered 5 violated
Home Depot (2019)
1 adhered 2 violated
Northern Tool (2019)
1 adhered 3 violated
Overstock (2019)
1 adhered 3 violated
Walmart (2019)
1 adhered 4 violated
Crate & Barrel (2019)
0 adhered 3 violated
Tesco (2017)
4 adhered 0 violated
Best Buy (2017)
4 adhered 0 violated
TigerDirect (2017)
3 adhered 1 violated
Argos (2017)
3 adhered 3 violated
Hayneedle (2017)
3 adhered 2 violated
REI (2017)
3 adhered 1 violated
HP (2017)
3 adhered 1 violated
B&H Photo (2017)
3 adhered 1 violated
Crutchfield (2017)
3 adhered 1 violated
Wayfair (2017)
3 adhered 2 violated
Build.com (2017)
3 adhered 3 violated
Apple (2017)
3 adhered 1 violated
Rakuten (2017)
3 adhered 2 violated
Walmart (2017)
3 adhered 2 violated
Target (2017)
3 adhered 3 violated
Costco (2017)
2 adhered 2 violated
Musician's Friend (2017)
2 adhered 2 violated
IKEA (2017)
2 adhered 1 violated
John Lewis (2017)
2 adhered 2 violated
J.C. Penney (2017)
2 adhered 2 violated
Microsoft (2017)
2 adhered 2 violated
Newegg (2017)
2 adhered 3 violated
Crate & Barrel (2017)
2 adhered 3 violated
Grainger (2017)
2 adhered 2 violated
Northern Tool (2017)
2 adhered 3 violated
Overstock (2017)
2 adhered 1 violated
Williams Sonoma (2017)
2 adhered 2 violated
Dell (2017)
1 adhered 3 violated
Cabela's (2017)
1 adhered 2 violated
Office Depot (2017)
1 adhered 3 violated
Amazon (2017)
1 adhered 3 violated
Lowe's (2017)
1 adhered 3 violated
Staples (2017)
0 adhered 4 violated
Home Depot (2017)
0 adhered 4 violated
Sears (2017)
0 adhered 1 violated