On this page there’s 5 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 70 ‘Product Page: Spec Sheet’ design examples.)

The screenshot was taken October 16, 2019 and depicts REI’s Spec Sheet. In total, we’ve reviewed 44 of REI’s design elements. To see them all, visit the full REI UX case study.