“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
UX Researcher, US
Alex is a former UX researcher at Baymard. He led Baymard's UX research projects on Ecommerce Accessibility, Mealkit UX, and Consumables Subscription Services.

Use a 3-Level Information Hierarchy for the “How It Works” Page for Consumables Subscription-Service Sites

Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail)

How To Make “Decorative” and “Functional” Images Accessible to All Users (52% of Sites Don’t)

Accessibility in E-Commerce: Use ‘ALT’ Text to Communicate the Core Content of “Informational” Images (55% of Sites Don’t)

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

Baymard Update: New Industry UX Benchmarks for Luxury, Telco, and Grocery

10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials