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Baymard Institute

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200,000+ Structured Design Examples
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Measure and Compare Your UX Performance
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Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys & Crafts,
Pets & Hobbies
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking
B2B:
Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Meal Kits,
Consumables Subscriptions
Benchmark Your UX Performance
How does your UX performance stack up against industry leaders and competitors?
UX Audit
Resources
Free UX Research
UX Articles
400+ free UX articles based on large-scale research
Benchmarks
250+ top sites ranked by UX performance
UX Design Examples
18,000+ annotated designs for systematic inspiration
Resources
Code samples, demos, and key stats for usability
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