At Baymard, we’ve just released a new UX benchmark of 7 “Beverages” sites selling coffee, tea, wine, beer, spirits, etc.
This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.
7 Beverages UX Case Studies
The 7 sites have been manually assessed across 460+ research-based UX parameters relevant to the Beverages industry, resulting in 3,300+ weighted UX performance scores and 2,400+ best practice examples from beverage sites.
The 7 new in-depth Beverages UX case studies are:
Beverages UX Performance
Each of the 7 new beverage sites’ 3,300+ UX performance scores is summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
The overall UX performance of the average beverage site was “mediocre” with 4 sites in this range, 1 “poor”, and 2 “decent”.
Thus, no sites delivered a “good” or better overall user experience.
These were among the most common issues encountered in the benchmark:
Navigation often failed to provide orientation or intuitive discovery paths, search struggled with abbreviations, symbols, and product-type queries common in this industry, and product pages too often lacked the detail and trust signals needed to evaluate beverages with confidence.
Checkout experiences were particularly disruptive, with missing cart persistence, unclear shipping information, and complex account requirements introducing friction into a process that shoppers frequently repeat.
Together, these recurring issues limited discovery, slowed decision-making, and undermined trust in beverage sites’ ability to deliver a smooth, reliable shopping journey.
A publicly available overview of the research and benchmark can be found on our Beverages UX research overview page.
Getting access: all 3,300+ UX performance scores, 2,400+ best practice examples, and the UX insights from researching the Beverages industry are available immediately and in full within Baymard. (If you already have access through an account, open the Beverages study.)
If you want to know how your beverage desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Beverages UX audit of your site or app.
