Understand where your beverage shopping experience needs work
Customers may arrive looking for a familiar product or exploring an unfamiliar range. A beverage UX audit examines how your site supports both journeys. Give your team a confidential assessment of discovery, product information and ordering, with recommendations and examples to guide practical improvements.


Your Beverages audit at a glance
460+ evaluation parameters
Assess navigation, search, product lists, detail pages and ordering across desktop and mobile, using evaluation criteria drawn from Baymard’s research into beverage ecommerce experiences.
40 prioritized UX improvements
Receive clear recommendations for the issues identified on your beverage site, with proposed changes and relevant examples to help your team plan and discuss implementation.
Audit report & presentation
A 120+ page report documents issues, proposed changes and useful examples. Review the findings in a presentation, then work through questions during 4 advisory calls.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Put your beverage UX in context
Compare the experience with beverage sites in Baymard’s research to understand how your implementation handles the same shopping tasks and where improvement deserves attention.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Beverages audit covers
The audit examines the path from browsing your beverage range to completing an order. It covers categories, search, lists, product information, variations and fulfillment details, together with checkout and customer accounts. Mobile-specific interactions are assessed alongside desktop behavior, giving your team a connected view of the experience.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.

“I have found the M-Commerce and E-Commerce reports very useful, thank you!”Josh Shaw Web Manager at Keurig Green Mountain

“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”Giulia Moliterno Product Designer at AB InBev

“Thank you, this was really insightful!”Andrew Wright Product Design Manager at Instacart
Beverages UX audit FAQs
What does the Beverages audit cover?
The full-site review assesses desktop and mobile websites, including product discovery, evaluation, checkout and account interactions. Your audit and scorecards remain confidential. Discuss your range and important customer journeys with the team so the scope is clear; delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Find the next improvements for your beverage site
Talk through your product range and customer journeys with an expert, then agree a review that gives your team specific recommendations to work with.