UX Articles

Eyewear: New UX Benchmark with 3,400+ Performance Scores and 2,500+ Best Practice Examples

Anders Nielsen

Content Creator

Published Aug 19, 2025

At Baymard, we’ve just released a new UX benchmark of 7 ”Eyewear” sites.

This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.

7 Eyewear UX Case Studies

The 7 sites have been manually assessed across 470+ research-based UX parameters relevant to Eyewear, resulting in 3,400+ weighted UX performance scores and 2,500+ best practice examples from eyewear sites.

The 7 in-depth Eyewear UX case studies are:

Eyewear UX Performance

The 7 eyewear sites’ 3,400+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Eyewear research overview page.

Getting access: all 3,400+ UX performance scores, 2,500+ best practice examples, and the UX insights from researching the Eyewear industry are available immediately and in full within Baymard. (If you already have access through an account, open the Eyewear study.)

If you want to know how your eyewear desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct an Eyewear UX audit of your site or app.

Anders Nielsen

Content Creator

Published Aug 19, 2025

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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