This is a case study of Sunglass Hut’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 484 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
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First benchmarked in July 2025.
Sunglass Hut’s UX Performance upgrade

Benchmark Chart
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Industry Comparison
Like much of the eyewear industry, Sunglass Hut gets the visual side of the journey largely right. The experience supports early product exploration through strong imagery, stable …
18 pages of Sunglass Hut’s ecommerce site, marked up with 166 best practice examples:
18 pages of Sunglass Hut’s ecommerce site, marked up with 178 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.