Help shoppers evaluate eyewear with confidence
Eyewear shoppers need useful product information and a clear path through a highly visual catalog. An expert UX audit examines how your desktop and mobile experience supports those decisions. Give your team a confidential assessment, practical recommendations and relevant examples for improving the journey from discovery to checkout.
Your Eyewear audit at a glance
470+ evaluation parameters
Evaluate navigation, search, product lists, detailed information, checkout and customer accounts against a consistent framework, including the interactions that shape eyewear shopping on mobile.
40 prioritized UX improvements
Give your team a focused set of recommendations for the issues found on your site, with suggested changes and practical examples to support design discussions.
Audit report & presentation
A 120+ page report documents the findings, suggested changes and implementation examples. Review the results in a presentation, then use 4 advisory calls for follow-up.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Understand your eyewear experience in context
Compare your experience with established eyewear sites such as Specsavers, Ray-Ban and Warby Parker, using a shared evaluation framework to identify strengths and opportunities.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Eyewear audit covers
The audit follows how people explore an eyewear catalog, narrow the available options and understand a product before placing an order. It reviews the details of checkout and accounts alongside discovery. Desktop and mobile assessments help your team see where the experience supports decisions and where it creates friction.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!”Ethan Leonow UX Designer at DSW
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”Cat Brunson UX Manager at Columbia Sportswear
Eyewear UX audit FAQs
What does the Eyewear audit cover?
The full-site audit covers your desktop and mobile eyewear websites, from finding products to evaluating details, checking out and using an account. Findings and scorecards remain confidential. Discuss your catalog and the customer journeys you want reviewed so the scope is clear; delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Plan the next improvements to your eyewear experience
Discuss your catalog and customer journeys with an expert, then agree a review that gives your team practical priorities for desktop and mobile.