On this page there’s 3 highlights (view in Baymard Premium) outlining what OBI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 784 intermediary category page examples.)

The screenshot was taken on December 23, 2022 and depicts OBI’s Intermediary Category Page. In total, we’ve reviewed 50 of OBI’s page designs. To see them all, visit the full OBI UX case study.