Page Designs

813 ‘Intermediary Category Page’ Design Examples

Also referred to as: Product Category Page

What’s this? Here you’ll find 813 “Intermediary Category Page” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 256 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Intermediary Category Pages are category pages used at the first 1–3 levels of a site’s category hierarchy - depending on the size of the product catalog. Sometimes they are referred to as “Level 1 Category” or simply “L1 category”. Category Pages are unique because they don’t show a list of products, but rather show all the available subcategories they contain — each depicted with a representative thumbnail. Despite consistently performing well in usability testing, 32% of e-commerce sites still don’t have any kind of category pages.

813 ‘Intermediary Category Page’ Page Designs
Filter by:

User Experience Research, Delivered Weekly

Join 60,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter
See all 813 designs

User Experience Research, Delivered Weekly

Join 60,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter

Explore Other Research Content

300+ free UX articles based on large-scale research.

256 top sites ranked by UX performance.

Code samples, demos, and key stats for usability.

Add UX Best Practice Cards to your Figma projects.

Your team doesn’t have access to this UX research

Your team is currently on the ‘Free’ plan, which provides a great start but is limited in access to our premium content.

Ready to unlock access to 150,000+ hours of large-scale e-commerce UX research distilled into 710 guidelines?

Upgrade your plan and take your team's research to the next level.


Have any questions? Email us at support@baymard.com