On this page there’s 2 highlights (view in Baymard Premium) outlining what Northern Tool are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 807 intermediary category page examples.)

The screenshot was taken on October 26, 2023 and depicts Northern Tool’s Intermediary Category Page. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.