On this page there’s 3 highlights (view in Baymard Premium) outlining what Dunelm are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 784 intermediary category page examples.)

The screenshot was taken on March 13, 2024 and depicts Dunelm’s Intermediary Category Page. In total, we’ve reviewed 48 of Dunelm’s page designs. To see them all, visit the full Dunelm UX case study.