On this page there’s 5 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 785 intermediary category page examples.)

The screenshot was taken on June 10, 2024 and depicts GAP’s Intermediary Category Page. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.