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What’s this? Here you’ll find 65 annotated “Address Validator” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Validation of the user’s address can help avoid severe issues such as delivery delays or undelivered orders. This is both in the site’s and the user’s interest. Yet, address validators also pose a roadblock in the user’s checkout flow.
More ‘Address Validator’ Insights
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Given the high complexity in accurately validating an entire address, it’s little surprise that we consistently observe the flow, design, and microcopy of address validators to be the direct cause for checkout abandonments. For instance, 86% of sites provide validation error messages that are very generic (such as “Invalid [field name]”), offering little assistance or insights.
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Learn More: Besides exploring the 65 “Address Validator” design examples below, you may also want to read our related articles “Improve Validation Errors with Adaptive Messages” and “Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong”.
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Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 67,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Cabela's (2019)
5 adhered 2 violated
REI (2019)
4 adhered 0 violated
Etsy (2019)
4 adhered 0 violated
Northern Tool (2019)
4 adhered 0 violated
Musician's Friend (2019)
3 adhered 2 violated
Rakuten (2019)
3 adhered 0 violated
Amazon (2019)
3 adhered 0 violated
H&M (2019)
2 adhered 1 violated
Neiman Marcus (2019)
2 adhered 1 violated
Walgreens (2019)
2 adhered 1 violated
Ann Taylor (2019)
2 adhered 1 violated
Costco (2019)
2 adhered 1 violated
Bass Pro Shops (2019)
2 adhered 1 violated
Disney Store (2019)
2 adhered 1 violated
Sephora (2019)
2 adhered 2 violated
Foot Locker (2019)
2 adhered 1 violated
Gap (2019)
2 adhered 1 violated
L.L. Bean (2019)
2 adhered 1 violated
Hayneedle (2019)
0 adhered 0 violated
Sears (2018)
4 adhered 0 violated
Dell (2018)
2 adhered 1 violated
Microsoft (2018)
2 adhered 1 violated
Newegg (2018)
2 adhered 1 violated
B&H Photo (2018)
2 adhered 1 violated
Grainger (2018)
2 adhered 1 violated
Overstock (2018)
2 adhered 1 violated
Walmart (2018)
2 adhered 1 violated
Target (2018)
2 adhered 1 violated
H&M (2018)
2 adhered 1 violated
Adidas (2018)
2 adhered 1 violated
Rakuten (2016)
4 adhered 0 violated
Amazon (2016)
3 adhered 0 violated
Lowe's (2016)
3 adhered 1 violated
Urban Outfitters (2016)
3 adhered 0 violated
REI (2016)
3 adhered 0 violated
Overstock (2016)
2 adhered 1 violated
Dell (2016)
2 adhered 1 violated
Costco (2016)
2 adhered 1 violated
Ann Taylor (2016)
2 adhered 1 violated
Musician's Friend (2016)
2 adhered 1 violated
Bass Pro Shops (2016)
2 adhered 1 violated
Grainger (2016)
2 adhered 1 violated
Toys'R'Us (2016)
2 adhered 1 violated
B&H Photo (2016)
2 adhered 1 violated
Apple (2016)
2 adhered 1 violated
Northern Tool (2016)
2 adhered 4 violated
Foot Locker (2016)
2 adhered 1 violated
Microsoft (2016)
2 adhered 1 violated
Crate & Barrel (2016)
2 adhered 1 violated
Best Buy (2016)
2 adhered 1 violated
Staples (2016)
2 adhered 1 violated
Office Depot (2016)
2 adhered 1 violated
Cabela's (2016)
2 adhered 1 violated
Disney (2016)
2 adhered 3 violated
Sears (2016)
2 adhered 1 violated
Nordstrom (2016)
2 adhered 1 violated
Newegg (2016)
2 adhered 1 violated
Gap (2016)
2 adhered 1 violated
L.L. Bean (2016)
2 adhered 1 violated
Hayneedle (2016)
2 adhered 1 violated
Walmart (2016)
2 adhered 1 violated
Target (2016)
2 adhered 1 violated
J.C. Penney (2016)
1 adhered 1 violated
Kohl's (2016)
1 adhered 3 violated
Williams Sonoma (2016)
1 adhered 1 violated