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Newsletter Management
57 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 57 annotated “Newsletter Management” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Newsletters are still the main way most e-commerce sites communicate with users on a regular basis. Yet, our large-scale usability testing of Accounts & Self-Service features revealed that many e-commerce sites have sub-standard newsletter management features. To take just one example, we’ve found that the second-most common reason why users unsubscribe from newsletters is because they get too many from a specific e-commerce site. At the same time our testing reveal that many e-commerce sites don’t even allow users to adjust how frequently they want to receive newsletters — forcing many users to simply unsubscribe entirely from the site’s newsletters.
More ‘Newsletter Management’ Insights
Our quantitative study of why users choose to unsubscribe from e-commerce newsletters.
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We also observe that the online newsletter management interface often fail to use recognizable terminology to make it easy for users to locate and understand their newsletter subscriptions, along with often suffering from issues related to how users actually “Apply” changes to their newsletter setting.
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Learn More: Besides exploring the 57 “Newsletter Management” design examples below, you may also want to read our related article on New Research Findings on ‘Accounts & Self-Service’ UX”.
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Get Full Access: To see all of Baymard’s 65 design guidelines on Accounts & Self-Service pages and features you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Ulta Beauty (2021)
5 adhered 7 violated
Dick's Sporting Goods (2021)
4 adhered 6 violated
The Vitamin Shoppe (2021)
3 adhered 3 violated
Guitar Center (2021)
1 adhered 1 violated
Smyths (2021)
1 adhered 2 violated
CVS (2021)
1 adhered 1 violated
Fresh Direct (2021)
1 adhered 0 violated
Albertsons (2021)
1 adhered 1 violated
Bell (2021)
1 adhered 3 violated
Sports Direct (2021)
0 adhered 3 violated
Shop Apotheke (2021)
0 adhered 0 violated
Peapod (2021)
0 adhered 2 violated
Ocado (2021)
0 adhered 2 violated
Sainsbury's (2021)
0 adhered 2 violated
Orange (2021)
0 adhered 2 violated
Arrow (2020)
2 adhered 0 violated
Cole-Parmer (2020)
1 adhered 0 violated
Rakuten (2019)
4 adhered 0 violated
J. C. Penney (2019)
2 adhered 2 violated
Victoria's Secret (2019)
2 adhered 0 violated
Gilt (2019)
2 adhered 1 violated
Grainger (2019)
2 adhered 1 violated
Office Depot (2019)
2 adhered 1 violated
Disney Store (2019)
2 adhered 2 violated
Costco (2019)
1 adhered 3 violated
Ann Taylor (2019)
1 adhered 3 violated
Microsoft (2019)
1 adhered 2 violated
Dell (2019)
1 adhered 3 violated
Apple (2019)
1 adhered 3 violated
H&M (2019)
1 adhered 3 violated
GAP (2019)
0 adhered 3 violated
HP (2019)
0 adhered 2 violated
Argos (2019)
0 adhered 4 violated
Hayneedle (2018)
4 adhered 0 violated
L. L. Bean (2018)
3 adhered 0 violated
Williams Sonoma (2018)
3 adhered 1 violated
Crutchfield (2018)
3 adhered 0 violated
Wayfair (2018)
3 adhered 0 violated
John Lewis (2018)
2 adhered 3 violated
Etsy (2018)
2 adhered 3 violated
Crate & Barrel (2018)
2 adhered 1 violated
Northern Tool (2018)
2 adhered 1 violated
Home Depot (2018)
2 adhered 2 violated
B&H Photo (2018)
2 adhered 1 violated
Amazon (2018)
1 adhered 4 violated
Staples (2018)
1 adhered 1 violated
Best Buy (2018)
1 adhered 3 violated
Lowe's (2018)
1 adhered 2 violated
Macy's (2018)
1 adhered 2 violated
Overstock (2018)
1 adhered 3 violated
Kohl's (2018)
1 adhered 2 violated
Sears (2018)
1 adhered 3 violated
Urban Outfitters (2018)
0 adhered 2 violated
Nike (2018)
0 adhered 3 violated
Target (2018)
0 adhered 3 violated
ASOS (2018)
0 adhered 4 violated
Walmart (2018)
0 adhered 4 violated