On this page there’s 4 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 340 newsletter management examples.)

The screenshot was taken on November 10, 2022 and depicts IKEA’s Newsletter Management. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.