On this page there’s 3 highlights (view in Baymard Premium) outlining what Wayfair are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 287 newsletter management examples.)

The screenshot was taken on December 1, 2022 and depicts Wayfair’s Newsletter Management. In total, we’ve reviewed 83 of Wayfair’s page designs. To see them all, visit the full Wayfair UX case study.