Also referred to as: Newsletter Preferences, Newsletter Subscriptions
What’s this? Here you’ll find 364 “Newsletter Management” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 256 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Newsletters are still the main way most e-commerce sites communicate with users on a regular basis. Yet, our large-scale usability testing of Accounts & Self-Service features revealed that many e-commerce sites have sub-standard newsletter management features. To take just one example, we’ve found that the second-most common reason why users unsubscribe from newsletters is because they get too many from a specific e-commerce site. At the same time our testing reveal that many e-commerce sites don’t even allow users to adjust how frequently they want to receive newsletters — forcing many users to simply unsubscribe entirely from the site’s newsletters.
More ‘Newsletter Management’ Insights
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256 top sites ranked by UX performance.
Code samples, demos, and key stats for usability.
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364 ‘Newsletter Management’ Design Examples – Baymard Institute
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