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What’s this? Here you’ll find 50 annotated “Cart” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
In our large-scale usability testing we consistently observe that the mobile Shopping Cart is used differently than on desktop websites. Due to the more cumbersome mobile navigation, the mobile cart is very often used as “a convenient placeholder for temporarily storing and comparing products of interest”. As in, users put several similar items in their cart only to then explore the items fully and then remove most products. This user behavior sets strict design requirements for the mobile shopping cart.
More ‘Cart’ Insights
- Besides these mobile Shopping Cart examples we’ve also benchmarked the desktop versions; see the 50 desktop Cart examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 50 “mobile shopping cart” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Staples (2015)
5 adhered 0 violated
Macy's (2015)
5 adhered 3 violated
Sears (2015)
5 adhered 2 violated
TigerDirect (2015)
4 adhered 1 violated
Diapers (2015)
4 adhered 3 violated
Toys'R'Us (2015)
4 adhered 1 violated
American Eagle Outfitters (2015)
4 adhered 1 violated
J.C. Penney (2015)
4 adhered 1 violated
Gap (2015)
4 adhered 1 violated
L.L. Bean (2015)
4 adhered 1 violated
Barnes & Noble (2015)
3 adhered 2 violated
Etsy (2015)
3 adhered 2 violated
Disney Store (2015)
3 adhered 3 violated
Victoria’s Secret (2015)
3 adhered 2 violated
Cabela's (2015)
3 adhered 0 violated
Walgreens (2015)
3 adhered 3 violated
Ann Taylor (2015)
2 adhered 1 violated
Musician's Friend (2015)
2 adhered 1 violated
Dell (2015)
2 adhered 3 violated
Bass Pro Shops (2015)
2 adhered 1 violated
Nike (2015)
2 adhered 3 violated
Northern Tool (2015)
2 adhered 0 violated
Crutchfield (2015)
2 adhered 0 violated
Foot Locker (2015)
2 adhered 1 violated
Urban Outfitters (2015)
2 adhered 2 violated
Amazon (2015)
2 adhered 1 violated
Rakuten (2015)
2 adhered 0 violated
Walmart (2015)
2 adhered 0 violated
REI (2015)
2 adhered 0 violated
Best Buy (2015)
2 adhered 0 violated
Newegg (2015)
2 adhered 2 violated
Nordstrom (2015)
2 adhered 2 violated
Kohl's (2015)
2 adhered 1 violated
Vitacost (2015)
1 adhered 4 violated
HP (2015)
1 adhered 3 violated
B&H Photo (2015)
1 adhered 1 violated
Costco (2015)
1 adhered 2 violated
Hayneedle (2015)
1 adhered 2 violated
Gilt (2015)
1 adhered 2 violated
Sephora (2015)
1 adhered 3 violated
Home Depot (2014)
5 adhered 0 violated
Office Depot (2014)
4 adhered 1 violated
Lowe's (2014)
3 adhered 2 violated
Build.com (2014)
3 adhered 2 violated
Crate & Barrel (2014)
3 adhered 0 violated
Target (2014)
2 adhered 1 violated
Wayfair (2014)
2 adhered 2 violated
Grainger (2014)
1 adhered 1 violated
Overstock (2014)
1 adhered 1 violated
Williams-Sonoma (2014)
1 adhered 1 violated