Page Types Overview

Cart

50 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 50 annotated “Cart” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

In our large-scale usability testing we consistently observe that the mobile Shopping Cart is used differently than on desktop websites. Due to the more cumbersome mobile navigation, the mobile cart is very often used as “a convenient placeholder for temporarily storing and comparing products of interest”. As in, users put several similar items in their cart only to then explore the items fully and then remove most products. This user behavior sets strict design requirements for the mobile shopping cart.

More ‘Cart’ Insights

  • Besides these mobile Shopping Cart examples we’ve also benchmarked the desktop versions; see the 50 desktop Cart examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 50 “mobile shopping cart” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Staples (2015)

5 adhered 0 violated

Macy's (2015)

5 adhered 3 violated

Sears (2015)

5 adhered 2 violated

TigerDirect (2015)

4 adhered 1 violated

Diapers (2015)

4 adhered 3 violated

Toys'R'Us (2015)

4 adhered 1 violated

American Eagle Outfitters (2015)

4 adhered 1 violated

J.C. Penney (2015)

4 adhered 1 violated

Gap (2015)

4 adhered 1 violated

L.L. Bean (2015)

4 adhered 1 violated

Barnes & Noble (2015)

3 adhered 2 violated

Etsy (2015)

3 adhered 2 violated

Disney Store (2015)

3 adhered 3 violated

Victoria’s Secret (2015)

3 adhered 2 violated

Cabela's (2015)

3 adhered 0 violated

Walgreens (2015)

3 adhered 3 violated

Ann Taylor (2015)

2 adhered 1 violated

Musician's Friend (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 3 violated

Bass Pro Shops (2015)

2 adhered 1 violated

Nike (2015)

2 adhered 3 violated

Northern Tool (2015)

2 adhered 0 violated

Crutchfield (2015)

2 adhered 0 violated

Foot Locker (2015)

2 adhered 1 violated

Urban Outfitters (2015)

2 adhered 2 violated

Amazon (2015)

2 adhered 1 violated

Rakuten (2015)

2 adhered 0 violated

Walmart (2015)

2 adhered 0 violated

REI (2015)

2 adhered 0 violated

Best Buy (2015)

2 adhered 0 violated

Newegg (2015)

2 adhered 2 violated

Nordstrom (2015)

2 adhered 2 violated

Kohl's (2015)

2 adhered 1 violated

Vitacost (2015)

1 adhered 4 violated

HP (2015)

1 adhered 3 violated

B&H Photo (2015)

1 adhered 1 violated

Costco (2015)

1 adhered 2 violated

Hayneedle (2015)

1 adhered 2 violated

Gilt (2015)

1 adhered 2 violated

Sephora (2015)

1 adhered 3 violated

Home Depot (2014)

5 adhered 0 violated

Office Depot (2014)

4 adhered 1 violated

Lowe's (2014)

3 adhered 2 violated

Build.com (2014)

3 adhered 2 violated

Crate & Barrel (2014)

3 adhered 0 violated

Target (2014)

2 adhered 1 violated

Wayfair (2014)

2 adhered 2 violated

Grainger (2014)

1 adhered 1 violated

Overstock (2014)

1 adhered 1 violated

Williams-Sonoma (2014)

1 adhered 1 violated