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What’s this? Here you’ll find 71 annotated “Cart” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
In our large-scale usability testing we consistently observe that the mobile Shopping Cart is used differently than on desktop websites. Due to the more cumbersome mobile navigation, the mobile cart is very often used as “a convenient placeholder for temporarily storing and comparing products of interest”. As in, users put several similar items in their cart only to then explore the items fully and then remove most products. This user behavior sets strict design requirements for the mobile shopping cart.
More ‘Cart’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Cart implementations.
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Learn More: Besides exploring the 71 “mobile shopping cart” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
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Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 67,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Bell (2021)
4 adhered 3 violated
Verizon (2021)
2 adhered 4 violated
Fresh Direct (2021)
1 adhered 3 violated
Orange (2021)
1 adhered 3 violated
Peapod (2021)
0 adhered 4 violated
Albertsons (2021)
0 adhered 4 violated
Ocado (2021)
0 adhered 4 violated
Sainsbury's (2021)
0 adhered 7 violated
Vodafone UK (2021)
0 adhered 3 violated
Home Depot (2020)
9 adhered 2 violated
Neiman Marcus (2020)
6 adhered 4 violated
Adidas (2020)
5 adhered 3 violated
Bass Pro Shops (2020)
4 adhered 4 violated
Best Buy (2020)
4 adhered 1 violated
Disney Store (2020)
4 adhered 5 violated
Wayfair (2020)
4 adhered 4 violated
Victoria's Secret (2020)
3 adhered 4 violated
Lowe's (2020)
3 adhered 1 violated
American Eagle Outfitters (2020)
3 adhered 2 violated
Overstock (2020)
3 adhered 1 violated
Crate & Barrel (2020)
3 adhered 1 violated
Newegg (2020)
3 adhered 7 violated
Foot Locker (2020)
3 adhered 3 violated
H&M (2020)
3 adhered 2 violated
Target (2020)
3 adhered 2 violated
Staples (2020)
3 adhered 2 violated
Nordstrom (2020)
3 adhered 2 violated
Cole-Parmer (2020)
2 adhered 1 violated
Microsoft (2020)
2 adhered 2 violated
Gilt (2020)
2 adhered 6 violated
Urban Outfitters (2020)
2 adhered 2 violated
REI (2020)
2 adhered 2 violated
J.C. Penney (2020)
2 adhered 3 violated
Macy's (2020)
2 adhered 3 violated
Build.com (2020)
2 adhered 3 violated
Amazon (2020)
2 adhered 2 violated
Thermofischer (2020)
1 adhered 3 violated
Berlin Packaging (2020)
1 adhered 3 violated
Costco (2020)
1 adhered 3 violated
TigerDirect (2020)
1 adhered 3 violated
Musician's Friend (2020)
1 adhered 3 violated
Ann Taylor (2020)
1 adhered 4 violated
Dell (2020)
1 adhered 3 violated
GAP (2020)
1 adhered 3 violated
Hayneedle (2020)
1 adhered 6 violated
W.W. Grainger, Inc. (2020)
1 adhered 3 violated
Rakuten (2020)
1 adhered 4 violated
Williams Sonoma (2020)
1 adhered 3 violated
Sears (2020)
1 adhered 3 violated
John Lewis (2020)
1 adhered 3 violated
Zalando (2020)
1 adhered 3 violated
Walgreens (2020)
1 adhered 5 violated
Nike (2020)
1 adhered 4 violated
L.L. Bean (2020)
1 adhered 3 violated
Arrow (2020)
0 adhered 3 violated
Hitachi UK (2020)
0 adhered 3 violated
Tesco (2020)
0 adhered 1 violated
Tesco (2020)
0 adhered 4 violated
HP (2020)
0 adhered 4 violated
Argos (2020)
0 adhered 5 violated
Marks & Spencer (2020)
0 adhered 4 violated
Northern Tool (2020)
0 adhered 4 violated
Etsy (2020)
0 adhered 4 violated
Sephora (2020)
0 adhered 4 violated
Crutchfield (2020)
0 adhered 4 violated
Apple (2019)
5 adhered 1 violated
Walmart (2019)
2 adhered 2 violated
IKEA (2019)
2 adhered 5 violated
ASOS (2019)
2 adhered 3 violated
Debenhams (2019)
1 adhered 3 violated
B&H Photo (2019)
1 adhered 3 violated