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57 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 57 annotated “Cart” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

In our large-scale usability testing we consistently observe that the mobile Shopping Cart is used differently than on desktop websites. Due to the more cumbersome mobile navigation, the mobile cart is very often used as “a convenient placeholder for temporarily storing and comparing products of interest”. As in, users put several similar items in their cart only to then explore the items fully and then remove most products. This user behavior sets strict design requirements for the mobile shopping cart.

More ‘Cart’ Insights

Desktop Examples: Besides the mobile examples below, we also have 115+ desktop examples of Cart implementations.
Learn More: Besides exploring the 57 “mobile shopping cart” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Home Depot (2020)

9 adhered 2 violated

Neiman Marcus (2020)

6 adhered 4 violated

Adidas (2020)

5 adhered 3 violated

Bass Pro Shops (2020)

4 adhered 4 violated

Best Buy (2020)

4 adhered 1 violated

Disney Store (2020)

4 adhered 5 violated

Wayfair (2020)

4 adhered 4 violated

Victoria's Secret (2020)

3 adhered 4 violated

Lowe's (2020)

3 adhered 1 violated

American Eagle Outfitters (2020)

3 adhered 2 violated

Overstock (2020)

3 adhered 1 violated

Crate & Barrel (2020)

3 adhered 1 violated

Newegg (2020)

3 adhered 7 violated

Foot Locker (2020)

3 adhered 3 violated

H&M (2020)

3 adhered 2 violated

Target (2020)

3 adhered 2 violated

Staples (2020)

3 adhered 2 violated

Nordstrom (2020)

3 adhered 2 violated

Microsoft (2020)

2 adhered 2 violated

Gilt (2020)

2 adhered 6 violated

Urban Outfitters (2020)

2 adhered 2 violated

REI (2020)

2 adhered 2 violated

J.C. Penney (2020)

2 adhered 3 violated

Macy's (2020)

2 adhered 3 violated

Build.com (2020)

2 adhered 3 violated

Amazon (2020)

2 adhered 2 violated

Costco (2020)

1 adhered 3 violated

TigerDirect (2020)

1 adhered 3 violated

Musician's Friend (2020)

1 adhered 3 violated

Ann Taylor (2020)

1 adhered 4 violated

Dell (2020)

1 adhered 3 violated

GAP (2020)

1 adhered 3 violated

Hayneedle (2020)

1 adhered 6 violated

W.W. Grainger, Inc. (2020)

1 adhered 3 violated

Rakuten (2020)

1 adhered 4 violated

Williams Sonoma (2020)

1 adhered 3 violated

Sears (2020)

1 adhered 3 violated

John Lewis (2020)

1 adhered 3 violated

Zalando (2020)

1 adhered 3 violated

Walgreens (2020)

1 adhered 5 violated

Nike (2020)

1 adhered 4 violated

L.L. Bean (2020)

1 adhered 3 violated

Tesco (2020)

0 adhered 1 violated

Tesco (2020)

0 adhered 4 violated

HP (2020)

0 adhered 4 violated

Argos (2020)

0 adhered 5 violated

Marks & Spencer (2020)

0 adhered 4 violated

Northern Tool (2020)

0 adhered 4 violated

Etsy (2020)

0 adhered 4 violated

Sephora (2020)

0 adhered 4 violated

Crutchfield (2020)

0 adhered 4 violated

Apple (2019)

5 adhered 1 violated

Walmart (2019)

2 adhered 2 violated

IKEA (2019)

2 adhered 5 violated

ASOS (2019)

2 adhered 3 violated

Debenhams (2019)

1 adhered 3 violated

B&H Photo (2019)

1 adhered 3 violated

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