On this page there’s 19 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 449 payment examples.)

The screenshot was taken on February 16, 2022 and depicts REI’s Payment. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.