Page Types Overview

Product List

57 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 57 annotated “Product List” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Product lists on mobile sites are a balancing act. On one hand users need a considerable amount of product information in the product list to avoid needless visits to irrelevant product pages (which is generally more burdensome on mobile than on desktop). On the other hand, the limited screen size makes comparing list items challenging and even relatively short product lists are difficult to get an overview of.

More ‘Product List’ Insights

  • Beside these mobile Product Listing pages we’ve also benchmarked the desktop versions; see the 50 desktop Product List examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 57 mobile “Product Listing” design examples below, you may also want to read our related article “Mobile Product Lists Need Very Distinct Hit Areas”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Musician's Friend (2015)

11 adhered 4 violated

Ann Taylor (2015)

8 adhered 3 violated

Walmart (2015)

8 adhered 4 violated

Barnes & Noble (2015)

7 adhered 9 violated

TigerDirect (2015)

6 adhered 7 violated

Disney Store (2015)

6 adhered 6 violated

Bass Pro Shops (2015)

6 adhered 7 violated

Victoria’s Secret (2015)

6 adhered 1 violated

Crutchfield (2015)

6 adhered 3 violated

Newegg (2015)

6 adhered 9 violated

Nordstrom (2015)

6 adhered 4 violated

Sears (2015)

6 adhered 2 violated

Urban Outfitters (2015)

5 adhered 5 violated

Kohl's (2015)

5 adhered 6 violated

Hayneedle (2015)

4 adhered 11 violated

Staples (2015)

4 adhered 8 violated

Nike (2015)

4 adhered 5 violated

Northern Tool (2015)

4 adhered 2 violated

Diapers (2015)

4 adhered 3 violated

Amazon (2015)

4 adhered 1 violated

American Eagle Outfitters (2015)

4 adhered 5 violated

Gap (2015)

4 adhered 2 violated

Rakuten (2015)

4 adhered 6 violated

Newegg (2015)

4 adhered 0 violated

Vitacost (2015)

3 adhered 3 violated

Etsy (2015)

3 adhered 6 violated

Foot Locker (2015)

3 adhered 5 violated

Gilt (2015)

3 adhered 7 violated

Walgreens (2015)

3 adhered 5 violated

Sephora (2015)

3 adhered 4 violated

L.L. Bean (2015)

3 adhered 4 violated

Macy's (2015)

3 adhered 3 violated

Walmart (2015)

3 adhered 3 violated

REI (2015)

3 adhered 4 violated

Best Buy (2015)

3 adhered 5 violated

Nordstrom (2015)

3 adhered 6 violated

Costco (2015)

2 adhered 9 violated

TigerDirect (2015)

2 adhered 0 violated

Dell (2015)

2 adhered 6 violated

Toys'R'Us (2015)

2 adhered 3 violated

American Eagle Outfitters (2015)

2 adhered 1 violated

J.C. Penney (2015)

2 adhered 7 violated

Best Buy (2015)

1 adhered 7 violated

HP (2015)

0 adhered 1 violated

HP (2015)

0 adhered 1 violated

Cabela's (2015)

0 adhered 5 violated

Target (2014)

12 adhered 6 violated

Overstock (2014)

10 adhered 13 violated

Office Depot (2014)

8 adhered 6 violated

Grainger (2014)

7 adhered 6 violated

Crate & Barrel (2014)

6 adhered 2 violated

Build.com (2014)

5 adhered 11 violated

Lowe's (2014)

4 adhered 3 violated

Home Depot (2014)

4 adhered 3 violated

Williams-Sonoma (2014)

4 adhered 5 violated

Wayfair (2014)

2 adhered 3 violated

Crate & Barrel (2014)

0 adhered 6 violated