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What’s this? Here you’ll find 57 annotated “Product List” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Product lists on mobile sites are a balancing act. On one hand users need a considerable amount of product information in the product list to avoid needless visits to irrelevant product pages (which is generally more burdensome on mobile than on desktop). On the other hand, the limited screen size makes comparing list items challenging and even relatively short product lists are difficult to get an overview of.
More ‘Product List’ Insights
- Beside these mobile Product Listing pages we’ve also benchmarked the desktop versions; see the 50 desktop Product List examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 57 mobile “Product Listing” design examples below, you may also want to read our related article “Mobile Product Lists Need Very Distinct Hit Areas”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Musician's Friend (2015)
11 adhered 4 violated
Ann Taylor (2015)
8 adhered 3 violated
Walmart (2015)
8 adhered 4 violated
Barnes & Noble (2015)
7 adhered 9 violated
TigerDirect (2015)
6 adhered 7 violated
Disney Store (2015)
6 adhered 6 violated
Bass Pro Shops (2015)
6 adhered 7 violated
Victoria’s Secret (2015)
6 adhered 1 violated
Crutchfield (2015)
6 adhered 3 violated
Newegg (2015)
6 adhered 9 violated
Nordstrom (2015)
6 adhered 4 violated
Sears (2015)
6 adhered 2 violated
Urban Outfitters (2015)
5 adhered 5 violated
Kohl's (2015)
5 adhered 6 violated
Hayneedle (2015)
4 adhered 11 violated
Staples (2015)
4 adhered 8 violated
Nike (2015)
4 adhered 5 violated
Northern Tool (2015)
4 adhered 2 violated
Diapers (2015)
4 adhered 3 violated
Amazon (2015)
4 adhered 1 violated
American Eagle Outfitters (2015)
4 adhered 5 violated
Gap (2015)
4 adhered 2 violated
Rakuten (2015)
4 adhered 6 violated
Newegg (2015)
4 adhered 0 violated
Vitacost (2015)
3 adhered 3 violated
Etsy (2015)
3 adhered 6 violated
Foot Locker (2015)
3 adhered 5 violated
Gilt (2015)
3 adhered 7 violated
Walgreens (2015)
3 adhered 5 violated
Sephora (2015)
3 adhered 4 violated
L.L. Bean (2015)
3 adhered 4 violated
Macy's (2015)
3 adhered 3 violated
Walmart (2015)
3 adhered 3 violated
REI (2015)
3 adhered 4 violated
Best Buy (2015)
3 adhered 5 violated
Nordstrom (2015)
3 adhered 6 violated
Costco (2015)
2 adhered 9 violated
TigerDirect (2015)
2 adhered 0 violated
Dell (2015)
2 adhered 6 violated
Toys'R'Us (2015)
2 adhered 3 violated
American Eagle Outfitters (2015)
2 adhered 1 violated
J.C. Penney (2015)
2 adhered 7 violated
Best Buy (2015)
1 adhered 7 violated
HP (2015)
0 adhered 1 violated
HP (2015)
0 adhered 1 violated
Cabela's (2015)
0 adhered 5 violated
Target (2014)
12 adhered 6 violated
Overstock (2014)
10 adhered 13 violated
Office Depot (2014)
8 adhered 6 violated
Grainger (2014)
7 adhered 6 violated
Crate & Barrel (2014)
6 adhered 2 violated
Build.com (2014)
5 adhered 11 violated
Lowe's (2014)
4 adhered 3 violated
Home Depot (2014)
4 adhered 3 violated
Williams-Sonoma (2014)
4 adhered 5 violated
Wayfair (2014)
2 adhered 3 violated
Crate & Barrel (2014)
0 adhered 6 violated