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Mobile Web: Product List
92 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 92 annotated “Product List” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Product lists on mobile sites are a balancing act. On one hand users need a considerable amount of product information in the product list to avoid needless visits to irrelevant product pages (which is generally more burdensome on mobile than on desktop). On the other hand, the limited screen size makes comparing list items challenging and even relatively short product lists are difficult to get an overview of.
More ‘Product List’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 105+ desktop examples of Product List implementations.
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Learn More: Besides exploring the 92 mobile “Product Listing” design examples below, you may also want to read our related articles “Display “Applied Filters” in an Overview (32% Don’t)”, “3 Pitfalls to Avoid if Implementing “Quick Views”” and “When & How to Implement Interactive Swatches on Mobile Product Listing Pages”.
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Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
CVS (2021)
16 adhered 7 violated
Chanel (2021)
16 adhered 7 violated
Ulta Beauty (2021)
15 adhered 10 violated
Fresh Direct (2021)
15 adhered 8 violated
Smyths (2021)
14 adhered 10 violated
Ocado (2021)
14 adhered 10 violated
TAG Heuer (2021)
14 adhered 8 violated
Chewy (2021)
13 adhered 10 violated
Shop Apotheke (2021)
13 adhered 9 violated
Bang & Olufsen (2021)
13 adhered 8 violated
Guitar Center (2021)
12 adhered 10 violated
Zooplus (2021)
11 adhered 8 violated
Thomann (2021)
11 adhered 10 violated
Sports Direct (2021)
11 adhered 14 violated
The Vitamin Shoppe (2021)
11 adhered 14 violated
Peapod (2021)
11 adhered 15 violated
Albertsons (2021)
11 adhered 9 violated
Van Cleef & Arpels (2021)
11 adhered 6 violated
Jimmy Choo (2021)
11 adhered 9 violated
Louis Vuitton (2021)
11 adhered 11 violated
Gucci (2021)
11 adhered 8 violated
Lego (2021)
10 adhered 12 violated
Vitamin World (2021)
10 adhered 10 violated
Dick's Sporting Goods (2021)
9 adhered 18 violated
Sainsbury's (2021)
9 adhered 15 violated
Orange (2021)
9 adhered 13 violated
Bell (2021)
7 adhered 16 violated
Xfinity (2021)
7 adhered 11 violated
Vodafone UK (2021)
7 adhered 12 violated
Verizon (2021)
6 adhered 16 violated
Home Depot (2020)
23 adhered 9 violated
Crutchfield (2020)
22 adhered 7 violated
Marks & Spencer (2020)
20 adhered 11 violated
W.W. Grainger, Inc. (2020)
20 adhered 6 violated
Overstock (2020)
20 adhered 10 violated
Sears (2020)
20 adhered 11 violated
Costco (2020)
19 adhered 19 violated
Musician's Friend (2020)
19 adhered 11 violated
REI (2020)
19 adhered 11 violated
Build.com (2020)
19 adhered 9 violated
Tesco (2020)
18 adhered 13 violated
Neiman Marcus (2020)
18 adhered 13 violated
Microsoft (2020)
18 adhered 12 violated
Urban Outfitters (2020)
18 adhered 11 violated
Northern Tool (2020)
18 adhered 16 violated
B&H Photo (2020)
18 adhered 9 violated
IKEA (2020)
18 adhered 13 violated
HP (2020)
17 adhered 13 violated
Bass Pro Shops (2020)
17 adhered 11 violated
Dell (2020)
17 adhered 15 violated
Lowe's (2020)
17 adhered 14 violated
Rakuten (2020)
17 adhered 11 violated
Williams Sonoma (2020)
17 adhered 10 violated
Crate & Barrel (2020)
17 adhered 13 violated
Best Buy (2020)
17 adhered 15 violated
Walmart (2020)
17 adhered 15 violated
ASOS (2020)
17 adhered 7 violated
Ann Taylor (2020)
16 adhered 12 violated
Argos (2020)
16 adhered 16 violated
Amazon (2020)
16 adhered 14 violated
American Eagle Outfitters (2020)
15 adhered 10 violated
Hayneedle (2020)
15 adhered 18 violated
Office Depot (2020)
15 adhered 13 violated
J.C. Penney (2020)
15 adhered 14 violated
Foot Locker (2020)
15 adhered 6 violated
Staples (2020)
15 adhered 13 violated
Adidas (2020)
15 adhered 7 violated
Sephora (2020)
15 adhered 12 violated
Walgreens (2020)
15 adhered 16 violated
Macy's (2020)
15 adhered 13 violated
Nordstrom (2020)
15 adhered 10 violated
Target (2020)
14 adhered 16 violated
Victoria's Secret (2020)
13 adhered 13 violated
GAP (2020)
13 adhered 12 violated
Newegg (2020)
13 adhered 20 violated
Disney Store (2020)
13 adhered 10 violated
H&M (2020)
13 adhered 12 violated
Zalando (2020)
13 adhered 13 violated
Etsy (2020)
12 adhered 15 violated
Wayfair (2020)
12 adhered 16 violated
Nike (2020)
12 adhered 9 violated
L.L. Bean (2020)
12 adhered 13 violated
TigerDirect (2020)
11 adhered 16 violated
Gilt (2020)
11 adhered 16 violated
John Lewis (2020)
11 adhered 16 violated
Debenhams (2020)
11 adhered 15 violated
Cole-Parmer (2020)
7 adhered 8 violated
Arrow (2020)
5 adhered 11 violated
Thermofischer (2020)
4 adhered 9 violated
Berlin Packaging (2020)
4 adhered 6 violated
Hitachi UK (2020)
3 adhered 15 violated
Apple (2019)
17 adhered 9 violated