Page Types Overview

Mobile Web: Product List

79 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 79 annotated “Product List” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Product lists on mobile sites are a balancing act. On one hand users need a considerable amount of product information in the product list to avoid needless visits to irrelevant product pages (which is generally more burdensome on mobile than on desktop). On the other hand, the limited screen size makes comparing list items challenging and even relatively short product lists are difficult to get an overview of.

More ‘Product List’ Insights


Chanel (2021)

16 adhered 7 violated

Fresh Direct (2021)

15 adhered 8 violated

Ocado (2021)

14 adhered 10 violated

TAG Heuer (2021)

14 adhered 8 violated

Bang & Olufsen (2021)

13 adhered 8 violated

Peapod (2021)

11 adhered 15 violated

Albertsons (2021)

11 adhered 9 violated

Van Cleef & Arpels (2021)

11 adhered 6 violated

Jimmy Choo (2021)

11 adhered 9 violated

Louis Vuitton (2021)

11 adhered 11 violated

Gucci (2021)

11 adhered 8 violated

Sainsbury's (2021)

9 adhered 15 violated

Orange (2021)

9 adhered 13 violated

Bell (2021)

7 adhered 16 violated

Xfinity (2021)

7 adhered 11 violated

Vodafone UK (2021)

7 adhered 12 violated

Verizon (2021)

6 adhered 16 violated

Home Depot (2020)

23 adhered 9 violated

Crutchfield (2020)

22 adhered 7 violated

Marks & Spencer (2020)

20 adhered 11 violated

W.W. Grainger, Inc. (2020)

20 adhered 6 violated

Overstock (2020)

20 adhered 10 violated

Sears (2020)

20 adhered 11 violated

Costco (2020)

19 adhered 19 violated

Musician's Friend (2020)

19 adhered 11 violated

REI (2020)

19 adhered 11 violated

Build.com (2020)

19 adhered 9 violated

Tesco (2020)

18 adhered 13 violated

Neiman Marcus (2020)

18 adhered 13 violated

Microsoft (2020)

18 adhered 12 violated

Urban Outfitters (2020)

18 adhered 11 violated

Northern Tool (2020)

18 adhered 16 violated

B&H Photo (2020)

18 adhered 9 violated

IKEA (2020)

18 adhered 13 violated

HP (2020)

17 adhered 13 violated

Bass Pro Shops (2020)

17 adhered 11 violated

Dell (2020)

17 adhered 15 violated

Lowe's (2020)

17 adhered 14 violated

Rakuten (2020)

17 adhered 11 violated

Williams Sonoma (2020)

17 adhered 10 violated

Crate & Barrel (2020)

17 adhered 13 violated

Best Buy (2020)

17 adhered 15 violated

Walmart (2020)

17 adhered 15 violated

ASOS (2020)

17 adhered 7 violated

Ann Taylor (2020)

16 adhered 12 violated

Argos (2020)

16 adhered 16 violated

Amazon (2020)

16 adhered 14 violated

American Eagle Outfitters (2020)

15 adhered 10 violated

Hayneedle (2020)

15 adhered 18 violated

Office Depot (2020)

15 adhered 13 violated

J.C. Penney (2020)

15 adhered 14 violated

Foot Locker (2020)

15 adhered 6 violated

Staples (2020)

15 adhered 13 violated

Adidas (2020)

15 adhered 7 violated

Sephora (2020)

15 adhered 12 violated

Walgreens (2020)

15 adhered 16 violated

Macy's (2020)

15 adhered 13 violated

Nordstrom (2020)

15 adhered 10 violated

Target (2020)

14 adhered 16 violated

Victoria's Secret (2020)

13 adhered 13 violated

GAP (2020)

13 adhered 12 violated

Newegg (2020)

13 adhered 20 violated

Disney Store (2020)

13 adhered 10 violated

H&M (2020)

13 adhered 12 violated

Zalando (2020)

13 adhered 13 violated

Etsy (2020)

12 adhered 15 violated

Wayfair (2020)

12 adhered 16 violated

Nike (2020)

12 adhered 9 violated

L.L. Bean (2020)

12 adhered 13 violated

TigerDirect (2020)

11 adhered 16 violated

Gilt (2020)

11 adhered 16 violated

John Lewis (2020)

11 adhered 16 violated

Debenhams (2020)

11 adhered 15 violated

Cole-Parmer (2020)

7 adhered 8 violated

Arrow (2020)

5 adhered 11 violated

Thermofischer (2020)

4 adhered 9 violated

Berlin Packaging (2020)

4 adhered 6 violated

Hitachi UK (2020)

3 adhered 15 violated

Apple (2019)

17 adhered 9 violated