Page Types Overview

Product List

55 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 55 annotated “Product List” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Product lists on mobile sites are a balancing act. On one hand users need a considerable amount of product information in the product list to avoid needless visits to irrelevant product pages (which is generally more burdensome on mobile than on desktop). On the other hand, the limited screen size makes comparing list items challenging and even relatively short product lists are difficult to get an overview of.

More ‘Product List’ Insights


Home Depot (2020)

21 adhered 7 violated

Crutchfield (2020)

21 adhered 5 violated

Marks & Spencer (2020)

20 adhered 11 violated

W.W. Grainger, Inc. (2020)

20 adhered 6 violated

Overstock (2020)

20 adhered 10 violated

Sears (2020)

20 adhered 11 violated

Musician's Friend (2020)

19 adhered 11 violated

REI (2020)

19 adhered 11 violated

Neiman Marcus (2020)

18 adhered 13 violated

Microsoft (2020)

18 adhered 12 violated

Urban Outfitters (2020)

18 adhered 11 violated

Northern Tool (2020)

18 adhered 16 violated

Best Buy (2020)

18 adhered 11 violated

Build.com (2020)

18 adhered 7 violated

IKEA (2020)

18 adhered 9 violated

HP (2020)

17 adhered 13 violated

Bass Pro Shops (2020)

17 adhered 11 violated

Dell (2020)

17 adhered 15 violated

Lowe's (2020)

17 adhered 14 violated

Rakuten (2020)

17 adhered 11 violated

Williams Sonoma (2020)

17 adhered 10 violated

Crate & Barrel (2020)

17 adhered 13 violated

B&H Photo (2020)

17 adhered 6 violated

Ann Taylor (2020)

16 adhered 12 violated

Argos (2020)

16 adhered 16 violated

Amazon (2020)

16 adhered 12 violated

Walmart (2020)

16 adhered 13 violated

American Eagle Outfitters (2020)

15 adhered 10 violated

Hayneedle (2020)

15 adhered 18 violated

Office Depot (2020)

15 adhered 10 violated

Sephora (2020)

15 adhered 9 violated

Walgreens (2020)

15 adhered 13 violated

Macy's (2020)

15 adhered 11 violated

Nordstrom (2020)

15 adhered 7 violated

ASOS (2020)

15 adhered 4 violated

Target (2020)

14 adhered 14 violated

Staples (2020)

14 adhered 11 violated

Victoria's Secret (2020)

13 adhered 13 violated

GAP (2020)

13 adhered 12 violated

Newegg (2020)

13 adhered 16 violated

Foot Locker (2020)

13 adhered 5 violated

Adidas (2020)

13 adhered 6 violated

Zalando (2020)

13 adhered 9 violated

J.C. Penney (2020)

12 adhered 12 violated

Disney Store (2020)

12 adhered 7 violated

H&M (2020)

12 adhered 10 violated

Etsy (2020)

12 adhered 13 violated

Nike (2020)

12 adhered 5 violated

TigerDirect (2020)

11 adhered 16 violated

Gilt (2020)

11 adhered 16 violated

John Lewis (2020)

11 adhered 14 violated

Wayfair (2020)

11 adhered 15 violated

L.L. Bean (2020)

11 adhered 12 violated

Debenhams (2020)

10 adhered 12 violated

Apple (2019)

16 adhered 6 violated