On this page there’s 10 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 57 ‘M-Commerce: Product List’ design examples.)
The screenshot was taken March 30, 2015 and depicts Rakuten’s Product List. In total, we’ve reviewed 41 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.