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Lars Söderlund
UX Researcher, US
Lars is a former UX Researcher at Baymard. He led Baymard's UX research on Insurance. Lars worked as a professor in the area of UX and Professional Writing at Wright State University (2011-2015) and Western Oregon University (2015-2024). He has an MA from the University of South Carolina and a PhD from Purdue University.
Lars Söderlund is a Research Specialist in:
- Insurance UX
Conferences Lars Söderlund has spoken at:
- Council for Programs in Technical and Scientific Communication
- Association of Teachers of Technical Writing
- Computers and Writing National Conference
- Society for Literature, Science, and the Arts
6 Articles by Lars Söderlund
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
June 5, 2025 (Updated)Popular
Checkout UX: Avoid “Apply” Buttons for Most Fields (22% of Sites Don’t)
May 14, 2025 (Updated)Popular
4 Ways to Improve UX for Ecommerce Mass Merchant Sites
April 29, 2025
4 Ways to Improve the Post-Checkout UX
March 25, 2025
Desktop UX Trends: 10 Common Pitfalls & Best Practices
March 6, 2025 Popular
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
January 28, 2025 (Updated)Popular