European Sites: Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of European B2C Retail Goods sites.

This follows from our large-scale user testing research on European Sites, and adds to our existing e-commerce UX benchmark.

10 New European UX Case Studies

The 10 sites added to the European sites benchmark have been manually assessed across 470+ research-based UX parameters relevant to European B2C Retail Goods sites, resulting in 4,950+ weighted UX performance scores and 4,100+ best practice examples.

For the benchmark, we rated 10 new European B2C Retail Goods sites (bringing our total for the European benchmark to 47 sites):

  • MediaMarkt and Breuninger (German)
  • RTV Euro AGD and Reserved (Poland)
  • and Gamma (The Netherlands)
  • Fnac and La Redoute (France)
  • Ellos and Netonnet (Sweden)

You can explore the 10 new European B2C Retail Goods sites using the below links:

European B2C Retail Goods UX Performance

Each of the 10 new European B2C Retail Goods site’s 4,950+ UX performance scores, along with the scores for the 37 other European sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our European Sites research overview page.

Getting Access: all 4,950+ UX performance scores, 4,100+ best practice examples, and the UX insights gained from researching the European B2C Retail Goods industry are available immediately and in full within Baymard Premium. If you want to know how your website performs and compares, then learn more about getting Baymard to conduct a UX Audit of your site.

Authored by Edward Scott on October 25, 2022

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