Benchmarks

71 ‘European’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 71 leading e-commerce sites within Europe. Each of the 71 European sites has been manually rated across 1179 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 250 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1179 Guidelines

Desktop Web

421 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

25 Guidelines

Product Lists & Filtering

68 Guidelines

Product Page

102 Guidelines

Cart & Checkout

116 Guidelines

Customer Accounts

37 Guidelines

Site-Wide Features

15 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

407 Guidelines

Mobile App

351 Guidelines

71 ‘European’ Sites
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‘European’ Case Studies

Deep dive into the performance and page designs of the 71 case studies.

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