Benchmarks

65 ‘European’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 65 leading e-commerce sites within Europe. Each of the 65 European sites has been manually rated across 1196 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1196 Guidelines

Desktop Web

458 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

46 Guidelines

Product Lists & Filtering

85 Guidelines

Product Page

101 Guidelines

Cart & Checkout

118 Guidelines

Customer Accounts

38 Guidelines

Site-Wide Features

12 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

374 Guidelines

Mobile App

364 Guidelines

65 ‘European’ Sites
CompareWhat’s This?

Case Studies

Deep dive into the performance and page designs of the 65 case studies.

UX Audit
YourSite.com
Get your own site UX Audited by Baymard (confidential) or self-assess it with Baymard Premium.

User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

368 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.