This is a case study of Bol.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Bol.com’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Customer Accounts, mediocre Cart & Checkout, and mediocre Mobile Web that detract from Bol.com’s UX performance.
Overall UX Performance
495 Guidelines · Performance:
Desktop Web
336 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
On-Site Search
35 Guidelines · Performance:
Product Lists & Filtering
64 Guidelines · Performance:
Product Page
64 Guidelines · Performance:
Cart & Checkout
103 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
159 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
28 pages of Bol.com’s e-commerce site, marked up with 284 best practice examples:
18 pages of Bol.com’s e-commerce site, marked up with 134 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.