Bol.com’s E-Commerce UX

This is a case study of Bol.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Bol.com’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Customer Accounts, mediocre Cart & Checkout, and mediocre Mobile Web that detract from Bol.com’s UX performance.

Performance: 39.4Mediocre

URL: bol.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

495 Guidelines · Performance:

Desktop Web

336 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

On-Site Search

35 Guidelines · Performance:

Product Lists & Filtering

64 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Cart & Checkout

103 Guidelines · Performance:

Customer Accounts

26 Guidelines · Performance:

Mobile Web

159 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.