Benchmarks

Bol.com’s E-Commerce UX

This is a case study of Bol.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 176 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Bol.com’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Customer Accounts, poor Cart & Checkout, and mediocre Mobile Web that detract from Bol.com’s UX performance.


Performance: 37.2mediocre

URL: bol.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

495 Guidelines · Performance:

Desktop Web

336 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

Homepage

10 Guidelines · Performance:

Category Taxonomy

9 Guidelines · Performance:

Main Navigation

12 Guidelines · Performance:

Intermediary Category Pages

5 Guidelines · Performance:

Site-Wide Layout

8 Guidelines · Performance:

On-Site Search

35 Guidelines · Performance:

Search Query Types

8 Guidelines · Performance:

Search Form & Logic

6 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Results Logic & Guidance

4 Guidelines · Performance:

Results Layout & Filtering

9 Guidelines · Performance:

Product Lists & Filtering

64 Guidelines · Performance:

List Layout & Loading

9 Guidelines · Performance:

List Items: Product Info & Thumbnails

14 Guidelines · Performance:

List Items: Product Info

8 Guidelines · Performance:

List Items: Product Thumbnails

6 Guidelines · Performance:

List Items: Interface & Hit Areas

7 Guidelines · Performance:

Filtering: Available Filters

8 Guidelines · Performance:

Filtering: Scope & Logic

9 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

6 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Product Page Layout

9 Guidelines · Performance:

Product Images and Gallery UI

15 Guidelines · Performance:

The 'Buy' Section and Purchase Information

16 Guidelines · Performance:

Product Information

9 Guidelines · Performance:

User Reviews

10 Guidelines · Performance:

Cross-Sells & Cross-Navigation

5 Guidelines · Performance:

Cart & Checkout

103 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

14 Guidelines · Performance:

Account Selection & Creation

7 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Shipping & Store Pickup

9 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Form Fields & Page Design

17 Guidelines · Performance:

Field Labels & Microcopy

5 Guidelines · Performance:

Form & Page Design

7 Guidelines · Performance:

User Interactions & Distractions

5 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Validation Errors, Field Design & Autocompletion

18 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

4 Guidelines · Performance:

Order Review & Confirmation

11 Guidelines · Performance:

Order Review

6 Guidelines · Performance:

Order Confirmation & E-Mail

5 Guidelines · Performance:

Customer Accounts

26 Guidelines · Performance:

Account Drop-Down and Dashboard

8 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

9 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

9 Guidelines · Performance:

Mobile Web

159 Guidelines · Performance:

Mobile Homepage & Category

20 Guidelines · Performance:

Mobile Homepage

5 Guidelines · Performance:

Mobile Main Navigation

6 Guidelines · Performance:

Mobile Category Taxonomy

4 Guidelines · Performance:

Mobile Category Pages

5 Guidelines · Performance:

Mobile On-Site Search

16 Guidelines · Performance:

Mobile Autocomplete

7 Guidelines · Performance:

Mobile Query Types

4 Guidelines · Performance:

Mobile Design & Logic

5 Guidelines · Performance:

Mobile Product List

33 Guidelines · Performance:

Mobile Product List Layout & Features

16 Guidelines · Performance:

Mobile Filtering

6 Guidelines · Performance:

Mobile List Item Content

11 Guidelines · Performance:

Mobile Product Pages

20 Guidelines · Performance:

Mobile Product Page Layout

12 Guidelines · Performance:

Mobile User Reviews

8 Guidelines · Performance:

Mobile Checkout

55 Guidelines · Performance:

Mobile Shopping Cart

4 Guidelines · Performance:

Mobile Shipping & Store Pickup

4 Guidelines · Performance:

Mobile Account Selection & Creation

7 Guidelines · Performance:

Mobile User Info

10 Guidelines · Performance:

Mobile Form Fields

5 Guidelines · Performance:

Mobile Field Validation

4 Guidelines · Performance:

Mobile Payment

8 Guidelines · Performance:

Mobile Input Optimization

4 Guidelines · Performance:

Mobile Order Review & Confirmation

5 Guidelines · Performance:

Mobile Layout & Features

4 Guidelines · Performance:

Mobile Site-Wide Features & Elements

15 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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