At Baymard we’ve just released a new UX benchmark of Internet Service Providers (ISP) sites.
This follows from our large-scale user testing and adds to our existing e-commerce UX benchmark.
7 ISP UX Case Studies
The 7 sites have been manually assessed across 350+ research-based UX parameters relevant to ISP websites, resulting in 2,200+ weighted UX performance scores and 1,600+ worst and best practice examples from ISP sites.
For the benchmark, we rated 7 ISP sites: AT&T, COX, Spectrum, CenturyLink, Telekom.de, Viasat, and BT.
You can explore our 7 in-depth ISP UX case studies using the below links:
35 page designs: desktop, mobile
17 page designs: mobile, desktop
30 page designs: desktop, mobile
26 page designs: desktop, mobile
19 page designs: desktop, mobile
23 page designs: mobile, desktop
27 page designs: mobile, desktop
ISP UX Performance
The 7 ISP sites’ 2,200+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
A publicly available overview of the research and benchmark can be found on our ISP research overview page.
Getting access: all 2,200+ UX performance scores, 1,600+ best-practice examples, and the UX insights from researching the ISP industry are available immediately and in full within Baymard Premium. (If you already have an account open the Internet Service Providers study.) If you want to know how your ISP website performs and compares, then learn more about getting Baymard to conduct an ISP UX audit of your site.