New Internet Service Providers (ISP) UX Benchmark with 2,200+ Performance Scores and 1,600+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Internet Service Providers (ISP) sites.

This follows from our large-scale user testing and adds to our existing e-commerce UX benchmark.

7 ISP UX Case Studies

The 7 sites have been manually assessed across 350+ research-based UX parameters relevant to ISP websites, resulting in 2,200+ weighted UX performance scores and 1,600+ worst and best practice examples from ISP sites.

For the benchmark, we rated 7 ISP sites: AT&T, COX, Spectrum, CenturyLink,, Viasat, and BT.

You can explore our 7 in-depth ISP UX case studies using the below links:

ISP UX Performance

The 7 ISP sites’ 2,200+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our ISP research overview page.

Getting access: all 2,200+ UX performance scores, 1,600+ best-practice examples, and the UX insights from researching the ISP industry are available immediately and in full within Baymard Premium. (If you already have an account open the Internet Service Providers study.) If you want to know how your ISP website performs and compares, then learn more about getting Baymard to conduct an ISP UX audit of your site.

Authored by Anders Nielsen on April 4, 2023

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