AT&T’s E-Commerce UX

This is a case study of AT&T’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 364 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

AT&T’s overall e-commerce UX performance is mediocre. Their main culprits are broken Site-Wide Layout & Features and mediocre Mobile Web performances.

First benchmarked in October 2022.


UX Award Winner (see all):

Internet Service Providers (desktop)Top 1%

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Overall UX Performance

374 Guidelines · Performance:

Desktop Web

198 Guidelines · Performance:

Homepage & Category

23 Guidelines · Performance:

On-Site Search

13 Guidelines · Performance:

Product Information

33 Guidelines · Performance:

Application Flow

84 Guidelines · Performance:

Customer Accounts

33 Guidelines · Performance:

Site-Wide Layout & Features

12 Guidelines · Performance:

Mobile Web

176 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.