This is a case study of COX’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 279 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
COX’s overall e-commerce UX performance is poor. Some of COX’s biggest UX issues are caused by poor Application Flow, Product Information, and Mobile Web performances.
Overall UX Performance
374 Guidelines · Performance:
Desktop Web
198 Guidelines · Performance:
Homepage & Category
23 Guidelines · Performance:
On-Site Search
13 Guidelines · Performance:
Product Information
33 Guidelines · Performance:
Application Flow
84 Guidelines · Performance:
Customer Accounts
33 Guidelines · Performance:
Site-Wide Layout & Features
12 Guidelines · Performance:
Mobile Web
176 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of COX’s e-commerce site, marked up with 115 best practice examples:
14 pages of COX’s e-commerce site, marked up with 106 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.