COX’s E-Commerce UX

This is a case study of COX’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 279 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

COX’s overall e-commerce UX performance is poor. Some of COX’s biggest UX issues are caused by poor Application Flow, Product Information, and Mobile Web performances.

Performance: 18.9Poor

URL: cox.com/residential/home.html

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

374 Guidelines · Performance:

Desktop Web

198 Guidelines · Performance:

Homepage & Category

23 Guidelines · Performance:

On-Site Search

13 Guidelines · Performance:

Product Information

33 Guidelines · Performance:

Application Flow

84 Guidelines · Performance:

Customer Accounts

33 Guidelines · Performance:

Site-Wide Layout & Features

12 Guidelines · Performance:

Mobile Web

176 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.