BT’s E-Commerce UX

This is a case study of BT’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 282 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

BT’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken On-Site Search, broken Site-Wide Layout & Features, and poor Application Flow performances.

First benchmarked in February 2023.


Get Premium Research Access


Overall UX Performance

374 Guidelines · Performance:

Desktop Web

198 Guidelines · Performance:

Homepage & Category

23 Guidelines · Performance:

On-Site Search

13 Guidelines · Performance:

Product Information

33 Guidelines · Performance:

Application Flow

84 Guidelines · Performance:

Customer Accounts

33 Guidelines · Performance:

Site-Wide Layout & Features

12 Guidelines · Performance:

Mobile Web

176 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.