“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
The below 450+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.

New Event Ticketing UX Research: 3 Key Takeaways
Baymard’s new Event Ticketing UX research is now available — see 3 high-level takeaways from 2,400+ hours of usability testing, analyzing, and researching the UX of Event Ticketing sites.
September 24, 2026
B2B Medical & Pharma UX Benchmark: 3,400+ Performance Scores and 2,600+ Best Practice Examples

Accounts & Self-Service UX Research Update and Expansion: 3 Key Takeaways

Telco UX Benchmark: 3,100+ Performance Scores and 2,400+ Best Practice Examples

New Insurance UX Research: 3 Key Takeaways

Food Delivery & Takeout UX Benchmark: 3,100+ Performance Scores and 1,900+ Best Practice Examples

Mobile UX Trends 2026: 10 Best Practices
Our 2026 Mobile UX ecommerce benchmark shows the vast majority of sites have a mediocre mobile UX. Find out more and discover 10 mobile ecommerce UX best practices.
Featured
Ecommerce Quantitative UX: 3 High-Level Trends & Takeaways from 20+ Charts

Internet Service Providers UX Benchmark: 1,700+ Performance Scores and 1,100+ Best Practice Examples

Mobile UX Trends 2026: 10 Best Practices

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Flight Booking & Airlines Quantitative UX: 3 High-Level Takeaways from 30+ Charts

Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
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Ecommerce UX insights, trends, and company news.

343 top sites ranked by UX performance.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials