These articles are based on observations and test findings from our usability research on cart and checkout.
Our UX testing found that difficulty inputting their credit card expiration date needlessly delayed users from placing orders — yet 72% of sites fail at this. See our latest Checkout findings.
Our large-scale usability testing reveals that product recommendations and offers that appear unrelated to the user’s cart contents erode confidence in the site and its recommendations — even relevant ones.
Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
A subgroup of users relies on third-party payment options to complete their checkout — yet 21% of sites only accept 1 method. See our latest test findings on payment method UX.
Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
Despite 5% of users abandoning checkouts due to credit card validation errors, 80% websites don't actively aid their users in typing and validating the 16-digit card number by auto-formatting it with spaces