64 Cart & Checkout UX Articles
These articles are based on observations and test findings from our usability research on cart and checkout.
Our UX testing found that difficulty inputting their credit card expiration date needlessly delayed users from placing orders — yet 72% of sites fail at this. See our latest Checkout findings.
- Have an Address Validator (47% Don’t)November 28, 2023
- 6 Ways to Get More Out of Your Order Confirmation PageNovember 8, 2023Popular
- Always Collapse Completed Accordion Checkout Steps into SummariesSeptember 27, 2023Popular
Our large-scale usability testing reveals that product recommendations and offers that appear unrelated to the user’s cart contents erode confidence in the site and its recommendations — even relevant ones.
- Save Account Creation for the Confirmation Step (42% Don’t)September 19, 2023Popular
- Payment Method UX: Designing Payment SelectionSeptember 5, 2023Popular
Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
- Make “Guest Checkout” the Most Prominent Option (47% Don’t)January 17, 2023
- Form Usability: Getting ‘Address Line 2’ RightOctober 4, 2022Popular
A subgroup of users relies on third-party payment options to complete their checkout — yet 21% of sites only accept 1 method. See our latest test findings on payment method UX.
- The Current State of Checkout UX - 18 Common Pitfalls & Best PracticesNovember 8, 2021Popular
- Checkout Optimization: 5 Ways to Minimize Form Fields in CheckoutOctober 19, 2021Popular
Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.
- 5 Ways to Provide a Superior Gifting UI and FlowDecember 15, 2020
- 5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-ClassJune 30, 2020Popular
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
- Phone Number UX: Always Explain Why the ‘Phone Field’ Is RequiredMarch 16, 2020Popular
- 5 ‘Order Review’ UX Implementations That Make Office Depot Best-in-ClassJuly 15, 2019Popular
- Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)June 21, 2019Popular
- Drop-Down Usability: When You Should (and Shouldn’t) Use ThemNovember 13, 2018Popular
Despite 5% of users abandoning checkouts due to credit card validation errors, 80% websites don't actively aid their users in typing and validating the 16-digit card number by auto-formatting it with spaces
- CAPTCHAs Have an 8% Failure Rate, and 29% if Case SensitiveJanuary 18, 2018
- Remove Select Features When There’s Only One Option Left (14% Don’t)December 12, 2017
- 5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)November 14, 2017Popular
- The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)January 11, 2017Popular
- How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2023)October 5, 2016Popular
- Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It WrongSeptember 27, 2016Popular
- Reasons for Cart Abandonment – Why 68% of Users Abandon Their Cart (2023 data)September 21, 2016Popular
- Improve Validation Errors with Adaptive MessagesFebruary 10, 2015Popular
- Accordion UX: The Pitfalls of Inline Accordion and Tab DesignsOctober 21, 2014
- Fixing Bugs – the Next ‘Big Thing’ in E-Commerce?October 7, 2014
- Form Usability: Validations vs WarningsSeptember 23, 2014
- How to Recoup 30% of “Card Declined” AbandonmentsAugust 13, 2013
- Users Continue to Double-Click OnlineJuly 25, 2013Popular
- A Holistic View on the Current State of Checkout UsabilityNovember 20, 2012
- Add Descriptions To Checkout Form Labels (92% Get It Wrong)November 6, 2012
- Why Your Checkout Process Should Be Completely LinearOctober 3, 2012
- Accordion Style Checkouts – The Holy Grail of Checkout Usability?September 18, 2012Popular
- Visually Reinforce Your Credit Card Fields (89% Get it Wrong)August 21, 2012Popular
- Idea: Error-Fields OnlyApril 10, 2012
- Checkout Usability: Apply Changes Immediately and Near the InputFebruary 22, 2012
- E-Commerce Copywriting: Returning Customer?June 28, 2011
- One Page Checkouts – the Holy Grail of Checkout Usability?April 26, 2011Popular
- How to Preserve Credit Card Details on Form ErrorsApril 5, 2011
- E-Commerce: Why Customers Abandon Their Shopping CartJanuary 19, 2011
- User Expectations: Create an Illusion of SpaceJanuary 7, 2011
- Form Field Usability: Matching User ExpectationsAugust 31, 2010
- People Think Registration Leads to “Spam”March 25, 2010
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