Articles

65 Cart & Checkout UX Articles

These articles are based on observations and test findings from our usability research on cart and checkout.

Despite 5% of users abandoning checkouts due to credit card validation errors, 80% websites don't actively aid their users in typing and validating the 16-digit card number by auto-formatting it with spaces

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Our UX testing found that difficulty inputting their credit card expiration date needlessly delayed users from placing orders — yet 72% of sites fail at this. See our latest Checkout findings.

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Our large-scale usability testing reveals that product recommendations and offers that appear unrelated to the user’s cart contents erode confidence in the site and its recommendations — even relevant ones.

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Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.

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A subgroup of users relies on third-party payment options to complete their checkout — yet 21% of sites only accept 1 method. See our latest test findings on payment method UX.

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Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.

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Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.

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Want to learn more about this topic?

We have a whole research topic dedicated to Cart & Checkout research where you can see performance scores, design inspiration examples and research reports about Cart & Checkout design.Learn more about Cart & Checkout research

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