These articles are based on observations and test findings from our usability research on cart and checkout.
Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
The design of payment method selectors has a big impact on checkout success — and it's vital to provide third-party payment selectors. See our latest research on the UX of Payment Method Selectors
Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
Despite 5% of users abandoning checkouts due to credit card validation errors, 80% websites don't actively aid their users in typing and validating the 16-digit card number by auto-formatting it with spaces
Only 10% of sites format expiration date fields to match what’s printed on users' credit cards — even though failing to do so results in validation errors and abandonments. See our latest test findings.
Our large-scale usability testing reveals that product recommendations and offers that appear unrelated to the user’s cart contents erode confidence in the site and its recommendations — even relevant ones.