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Restoration Hardware’s Checkout UX

This is a usability benchmark of the checkout experience of Restoration Hardware and 99 other sites. The overall performance of Restoration Hardware is mediocre.

Restoration Hardware's checkout is particularly thwarted by usability issues related to broken Copywriting, Layout, and Data Input. That said, their checkout performs great within Navigation.

Rank: #72 of 100

Usability Score: 275

URL: restorationhardware.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 275

Data Input

15 Guidelines · Score: -85.2

“Broken” Performance
Guideline #1: Violated High · Score: -62.0
Guideline #2: Issue Resolved · Score: 46.5
Guideline #3: Violated High · Score: -46.5
Guideline #4: Adhered High · Score: 46.5
Guideline #5: Violated High · Score: -31.0
Guideline #6: Violated High · Score: -31.0
Guideline #7: Violated High · Score: -15.5
Guideline #8: Issue Resolved · Score: 23.2
Guideline #9: Violated High · Score: -23.2
Guideline #10: Violated High · Score: -23.2
Guideline #11: Violated High · Score: -15.5
Guideline #12: Adhered High · Score: 15.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.5
Guideline #15: Adhered High · Score: 15.5
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Copywriting

8 Guidelines · Score: -11.6

“Broken” Performance
Guideline #16: Violated High · Score: -62.0
Guideline #17: Adhered High · Score: 46.5
Guideline #18: Issue Resolved · Score: 46.5
Guideline #19: Violated High · Score: -38.7
Guideline #20: Adhered Low · Score: 19.4
Guideline #21: Violated High · Score: -31.0
Guideline #22: Adhered High · Score: 15.5
Guideline #23: Violated Low · Score: -7.7
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Layout

15 Guidelines · Score: 7.7

“Broken” Performance
Guideline #24: Violated Low · Score: -27.1
Guideline #25: Adhered High · Score: 54.2
Guideline #26: Neutral · Score: 0.0
Guideline #27: Violated High · Score: -38.7
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.7
Guideline #30: Violated High · Score: -46.5
Guideline #31: Adhered Low · Score: 11.6
Guideline #32: Adhered High · Score: 23.2
Guideline #33: Violated High · Score: -23.2
Guideline #34: Violated High · Score: -23.2
Guideline #35: Adhered Low · Score: 7.7
Guideline #36: Adhered High · Score: 15.5
Guideline #37: Adhered Low · Score: 7.7
Guideline #38: Adhered Low · Score: 7.7
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Navigation

8 Guidelines · Score: 139.4

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 46.5
Guideline #40: Adhered High · Score: 46.5
Guideline #41: Issue Resolved · Score: 46.5
Guideline #42: Violated High · Score: -38.7
Guideline #43: Adhered Low · Score: 15.5
Guideline #44: Adhered Low · Score: 15.5
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered Low · Score: 7.7
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Flow

7 Guidelines · Score: 112.3

Guideline #47: Adhered High · Score: 54.2
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -54.2
Guideline #50: Adhered Low · Score: 19.4
Guideline #51: Adhered High · Score: 31.0
Guideline #52: Adhered High · Score: 31.0
Guideline #53: Issue Resolved · Score: 31.0
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Focus

10 Guidelines · Score: 112.3

Guideline #54: Adhered High · Score: 62.0
Guideline #55: Violated High · Score: -62.0
Guideline #56: Adhered High · Score: 38.7
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated Low · Score: -19.4
Guideline #59: Adhered High · Score: 38.7
Guideline #60: Issue Resolved · Score: 38.7
Guideline #61: Issue Resolved · Score: 31.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Restoration Hardware’s checkout process adhered to 34 usability guidelines, violated 22, and scored neutral on 2 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Restoration Hardware ranks 72 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 5 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

3. Wayfair

5. Restoration Hardware

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