Articles Archive

221 articles published since September 2009

Jump to year: 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009.

Alternatively, you can also see just our most popular articles or browse by research theme: Homepage & Category, Search, Product Lists, Product Page, Cart & Checkout, and Mobile.

2018: 7 articles (so far)

2017: 23 articles

Baymard: 2017 and 2018 December 18, 2017

Remove Select Features When There’s Only One Option Left (14% Don’t) December 12, 2017

Form Field Usability: Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Don’t) November 28, 2017

5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Issues) November 14, 2017

Shopping Cart: Auto-Update User’s Quantity Changes and Allow ‘Quantity 0’ (86% Don’t) October 31, 2017

7 Product Page UX Implementations that Make REI Best-in-Class October 18, 2017

The Current State of E-Commerce Product Page UX Performance (19 Common Pitfalls) September 26, 2017

In-Person E-Commerce UX Training & Certification September 5, 2017

Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong) August 22, 2017

UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page (65% Get it Wrong) August 8, 2017

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t) July 18, 2017

Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong) July 4, 2017

Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t) June 20, 2017

Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong) June 6, 2017

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong) May 30, 2017

Product Page Usability: 82% of Sites Have Severe UX Issues (New Research Study) May 23, 2017

E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t) April 18, 2017

3 Strategies for Handling Accidental ‘Taps’ on Touch Devices March 28, 2017

43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu March 14, 2017

7 Navigational Implementations that Make Kohl’s Best-in-Class February 28, 2017

The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013) February 7, 2017

Use ‘Delivery Date’ Not ‘Shipping Speed’ – From UX Research to Implementation Roadmap January 31, 2017

The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t) January 11, 2017

2016: 22 articles

Baymard: 2016 and 2017 December 27, 2016

Checkout Usability: Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code (60% of Sites Don’t) December 12, 2016

Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect November 29, 2016

The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary November 8, 2016

For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate October 18, 2016

How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study) October 5, 2016

Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong September 27, 2016

New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart September 21, 2016

Product Listing UX: Use Synchronized Hover Effects & Unified Hit-Areas (76% Don’t) August 16, 2016

External Article: 10 Requirements for Making Homepage Carousels Work for End-Users July 6, 2016

How Layout Bugs Keep Haunting E-Commerce Sites – It’s Time to Fix This June 28, 2016

UX Research: 3 Key Design Principles for Product Listing Information June 8, 2016

Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don’t) May 24, 2016

E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong) May 10, 2016

Product Listing UX: Highlight Items Already in the User’s Cart (96% Don’t) April 19, 2016

Consider ‘Promoting’ Important Product Filters (80% Don’t) April 5, 2016

Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong) March 22, 2016

UX Research: 7 Reasons B&H Photo’s Mobile Site is Best-in-Class March 8, 2016

External Article: Testing Pagination Against Infinite Scrolling and ‘Load More’ Buttons March 1, 2016

42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users February 17, 2016

Mobile Usability: Allow Users to ‘Search Within’ Their Current Category (94% Don’t) February 2, 2016

Mobile Gestures: 40% of Sites Don’t Support Pinch or Tap Gestures for Product Images January 12, 2016

2015: 23 articles

Baymard: 2015 and 2016 December 29, 2015

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong) December 15, 2015

The State of Mobile Checkout & Form Usability December 2, 2015

The State of Mobile E-Commerce Search and Category Navigation November 17, 2015

Mobile E-Commerce Usability Benchmark November 3, 2015

Product Lists: Display Extra Information on Hover (76% Don’t) October 27, 2015

6 Use Cases for Compatibility Databases on E-Commerce Sites October 6, 2015

Form Usability: 5 Requirements for Slider Interfaces September 15, 2015

Product List Usability: Avoid ‘Quick View’ Overlays September 1, 2015

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design August 18, 2015

7 Filtering Implementations That Make Macy’s Best-in-Class July 1, 2015

Don’t Base ‘Customer Ratings’ Sorting on Averages Only June 16, 2015

How to Design ‘Applied Filters’ (42% Get It Wrong) June 2, 2015

Contextual List Item Information – A New E-Commerce Personalization Technique May 19, 2015

Filtering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar May 5, 2015

External Article: The Current State of E-Commerce Filtering April 20, 2015

Category-Specific Sorting: A New Way to Sort Products April 14, 2015

Users’ Perception of Product Ratings (New Qualitative & Quantitative Findings) March 25, 2015

Most E-Commerce Sites Need ‘Price Per Unit’ (98% Get it Wrong) March 10, 2015

E-Commerce Product List Usability: Report & Benchmark March 3, 2015

Improve Validation Errors with Adaptive Messages February 10, 2015

When to Override Native UI Components January 27, 2015

8 UX Requirements for Designing a User-Friendly Homepage Carousel January 13, 2015

2014: 25 articles

Baymard: 2014 and 2015 December 22, 2014

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 9% Do So) December 15, 2014

Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right) November 25, 2014

Form Usability: Getting ‘Address Line 2’ Right November 4, 2014

Form Usability: The Pitfalls of Inline Accordion and Tab Designs October 21, 2014

Fixing Bugs – the Next ‘Big Thing’ in E-Commerce? October 7, 2014

Form Usability: Validations vs Warnings September 23, 2014

Faceted Sorting - A New Method for Sorting Search Results September 2, 2014

External Article: The Current State of E-Commerce Search August 18, 2014

E-Commerce Sites Need Multiple of These 5 ‘Search Scope’ Features August 13, 2014

E-Commerce Search Field Design and Its Implications July 30, 2014

E-Commerce Sites Should Include Contextual Search Snippets (96% Get it Wrong) July 15, 2014

8 Design Patterns for Autocomplete Suggestions July 1, 2014

Deconstructing E-Commerce Search: The 12 Query Types June 18, 2014

E-Commerce Search Usability: Report & Benchmark June 3, 2014

6 Guidelines for Truncation Design May 21, 2014

Avoid Inline Scroll Areas (26% Get it Wrong) May 6, 2014

Checkout Design: Payment Method Selection April 23, 2014

Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option April 2, 2014

4 Design Patterns That Violate Back-Button Expectations March 18, 2014

Avoid These 5 Types of E-Commerce Graphics March 4, 2014

Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong) February 18, 2014

Homepage Usability: Can Users Infer the Breadth of Your Product Catalog? February 4, 2014

Featured Products Should Also Link to Their Categories (43% Get it Wrong) January 21, 2014

Inspirational Images Should Link to All Depicted Products January 7, 2014

2013: 23 articles

Baymard: 2013 and 2014 December 27, 2013

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong) December 10, 2013

Implement the First 1-2 Levels of the E-Commerce Hierarchy as Intermediary Category Pages December 3, 2013

External Article: 7 Guidelines For Better Navigation And Categories November 11, 2013

E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong) October 29, 2013

Homepage & Category Usability: Exploring the Customer’s Product Finding Experience October 15, 2013

6 Mobile Checkout Usability Considerations October 1, 2013

ROCI: Return On Click Investment September 10, 2013

Mobile Commerce Spending Patterns (2013 Survey Results) August 27, 2013

How to Recoup 30% of “Card Declined” Abandonments August 13, 2013

Users Continue to Double-Click Online July 25, 2013

The “Just Copy Amazon” Fallacy July 2, 2013

5 High-Level Mobile Commerce Design Considerations June 18, 2013

Mobile Form Usability: Never Use Inline Labels June 4, 2013

Mobile Product Lists Need Very Distinct Hit Areas May 21, 2013

How Should Your Mobile and Desktop Sites Differ? May 7, 2013

Mobile: Never Use Native Drop-Downs for Navigation April 23, 2013

Mobile Product Pages: Always Offer a List of Compatible Products April 2, 2013

Mobile Form Usability: Place Labels Above the Field March 19, 2013

M-Commerce Usability: Exploring the Mobile Shopping Experience March 12, 2013

Mobile Form Usability: Avoid Splitting Single Input Entities February 12, 2013

Which Site Seal do People Trust the Most? (2013/2016 Survey Results) January 22, 2013

Social Media: Analyze Affordances, Not Features January 8, 2013

2012: 22 articles

2011: 29 articles

Baymard: 2011 and 2012 December 27, 2011

UI: Adding Subtle Textures for Depth December 6, 2011

UI: Thoughts on the New Facebook Timeline Design November 16, 2011

16 Ways to Make Your Website Seem More Trustworthy November 1, 2011

User Expectations Trump “Persuasive Design” October 11, 2011

Jobs’ Impact on the Design & UX Industry October 9, 2011

Google’s (for now) Novel Approach to “Must Read” Instructions September 20, 2011

Case: 7 UX Considerations When Designing Lens Hawk September 6, 2011

Design Trend: Interfaces with Less Information August 16, 2011

E-Commerce Without the Website August 2, 2011

Observation: Users Will Go Far to Avoid Repeat Form Errors July 12, 2011

E-Commerce Copywriting: Returning Customer? June 28, 2011

Account ‘Sign Up’: Ask to Confirm E-mail, Not Password June 16, 2011

Poor Copywriting – the UX Problem That Will Never Go Away? June 7, 2011

Circles of Care: Segmenting User Engagement May 24, 2011

Responsive Web Design and Mobile Devices May 7, 2011

One Page Checkouts – the Holy Grail of Checkout Usability? April 26, 2011

10 Ideas for Crafting a Better ‘About’ Page April 14, 2011

How to Preserve Credit Card Details on Form Errors April 5, 2011

14 Cart Abandonment Statistics - Please Submit More March 31, 2011

Home Page Strategy: Category vs. Product March 22, 2011

UX Lessons Learned from Buying Petfood March 15, 2011

Form Field Usability: Avoid Multi-Column Layouts March 8, 2011

E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience March 1, 2011

A/B Testing: Begin with a Problem and Hypothesis February 16, 2011

9 Ways to Simplify ‘Sign In' February 8, 2011

19 Ways to Simplify ‘Sign Up' January 31, 2011

E-Commerce: Why Customers Abandon Their Shopping Cart January 19, 2011

User Expectations: Create an Illusion of Space January 7, 2011

2010: 35 articles

Baymard: 2010 and 2011 December 28, 2010

Mobile: Venturing Into Responsive Design December 21, 2010

E-Commerce Home Page Focus December 14, 2010

Mobile: Thoughts on Native apps vs Web apps December 7, 2010

Scannability: How to Highlight Text on the Web November 30, 2010

Redefining the Customer Experience with Augmented Reality November 22, 2010

“What’s this?” Link & Tooltip November 9, 2010

Readability: the Optimal Line Length November 1, 2010

The Serial Position Effect in Web Design October 23, 2010

HTML5: Anchor Content, Not Anchor Text October 13, 2010

From Sketch to Website (Hint: Skip Photoshop) October 5, 2010

3 Examples of Inline Help September 24, 2010

Top 11 E-commerce Usability and Optimization Resources September 12, 2010

Form Field Usability: Matching User Expectations August 31, 2010

Visual Balance: Dealing with Variable Headline Lengths August 24, 2010

Formatting Links for Usability August 17, 2010

Drop-Down Usability: When You Should (and Shouldn’t) Use Them August 5, 2010

Conversion: Reducing Sign Up Friction July 28, 2010

4 User Interface Sketching Pitfalls June 24, 2010

The Conversion Rate Optimization Industry in 2015 June 6, 2010

Why Jack Johnson’s Splash Screen(!) is Great May 26, 2010

Links and the Hover State May 17, 2010

Comparing Conversion Rates is Nonsense May 9, 2010

Customers Perceive Only Parts of a Checkout-page as Being Secure April 28, 2010

Google Chrome and the Importance of Good Copywriting April 16, 2010

Handling Technical Glitches Without Losing Sales April 10, 2010

How Google Keep their iPhone Visitors Coming Back March 30, 2010

People Think Registration Leads to “Spam” March 25, 2010

Contextual Words like “Continue” are Usability Poison March 15, 2010

Review of Rework March 2, 2010

Silverback: Screen Recording for Usability Studies February 24, 2010

Why People Buy Online February 14, 2010

People Still Double-Click Online February 4, 2010

A Preparation Checklist for Conducting Web Usability Studies January 26, 2010

Links and the Visited State January 12, 2010

2009: 12 articles