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eBags' Checkout UX

This is a usability benchmark of the checkout experience of eBags and 99 other sites. The overall performance of eBags is acceptable.

For instance, eBags' checkout has state of the art Flow and good Layout yet suffers from mediocre Copywriting and poor Navigation.

Rank: #46 of 100

Usability Score: 509

URL: ebags.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 509

Data Input

15 Guidelines · Score: -7.5

“Broken” Performance
Guideline #1: Adhered High · Score: 59.9
Guideline #2: Violated High · Score: -44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.0
Guideline #15: Violated Low · Score: -7.5
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Copywriting

8 Guidelines · Score: 26.2

Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Adhered High · Score: 29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 205.9

Guideline #24: Adhered Low · Score: 26.2
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered High · Score: 37.4
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Violated Low · Score: -7.5
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
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Navigation

8 Guidelines · Score: 15.0

Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Violated High · Score: -44.9
Guideline #41: Adhered High · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Violated High · Score: -22.5
Guideline #46: Violated High · Score: -15.0
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Flow

7 Guidelines · Score: 161.0

“State of the Art” Performance
Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Neutral · Score: 0.0
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Adhered High · Score: 29.9
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 108.6

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated Low · Score: -18.7
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered High · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, eBags' checkout process adhered to 36 usability guidelines, violated 21, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall eBags ranks 46 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 15 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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