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MLB’s Checkout UX

This is a usability benchmark of the checkout experience of MLB and 99 other sites. The overall performance of MLB is acceptable.

For instance, MLB's checkout has state of the art Navigation and decent Flow yet suffers from broken Copywriting and Data Input.

Rank: #41 of 100

Usability Score: 547

URL: shop.mlb.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 547

Data Input

15 Guidelines · Score: -7.5

“Broken” Performance
Guideline #1: Adhered High · Score: 59.9
Guideline #2: Issue Resolved · Score: 44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Violated High · Score: -44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Violated Low · Score: -7.5
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Copywriting

8 Guidelines · Score: -7.5

“Broken” Performance
Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated Low · Score: -18.7
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered High · Score: 15.0
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Layout

15 Guidelines · Score: 157.2

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered High · Score: 52.4
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Violated High · Score: -37.4
Guideline #28: Adhered High · Score: 37.4
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Neutral · Score: 0.0
Guideline #32: Violated High · Score: -22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered Low · Score: 7.5
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Violated Low · Score: -7.5
Guideline #38: Adhered High · Score: 15.0
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Navigation

8 Guidelines · Score: 224.6

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Adhered High · Score: 37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Adhered High · Score: 22.5
Guideline #46: Violated High · Score: -15.0
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Flow

7 Guidelines · Score: 93.6

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Adhered Low · Score: 15.0
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 86.1

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered Low · Score: 18.7
Guideline #59: Adhered High · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Violated High · Score: -29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, MLB’s checkout process adhered to 36 usability guidelines, violated 22, and scored neutral on 2 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall MLB ranks 41 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 13 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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