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107 ‘Top-Level Navigation’ Design Examples

Also referred to as: Level 1 Category

What’s this? Here you’ll find 107 “Top-Level Navigation” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 280 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The Top-Level Navigation is the first layer of the product navigation, sometimes called a “Level 1 Category”, or just “L1”. Depending on the site context and site category taxonomy, this first level page should often be an Intermediary Category Page. You may also want to explore Main Drop-Down Navigation examples if you’d rather want to see the sites primary navigation.

More ‘Top-Level Navigation’ Insights

Learn More: Besides exploring the 107 “Top-Level Navigation” design examples below, you may also want to read our related articles on “E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)” and “Over-Categorization: Avoid Implementing Product Types as Categories (54% Get It Wrong)”.
Get Full Access: To see all of Baymard’s homepage and category navigation research findings you’ll need Baymard Premium access. (Premium also provides you full access to 150,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)