Page Types Overview

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147 design examples manually annotated by Baymard researchers

Lowe's

16 adhered 0 violated

Sephora

15 adhered 2 violated

Foot Locker

14 adhered 3 violated

Victoria's Secret

14 adhered 2 violated

GAP

14 adhered 5 violated

Gilt

14 adhered 2 violated

Macy's

14 adhered 1 violated

Nordstrom

14 adhered 2 violated

Adidas

14 adhered 2 violated

ASOS

14 adhered 2 violated

Walmart

14 adhered 2 violated

Walgreen Co.

13 adhered 1 violated

Costco

13 adhered 3 violated

J.C. Penney

13 adhered 1 violated

Tesco

13 adhered 0 violated

Marks & Spencer

13 adhered 5 violated

Walgreens

13 adhered 1 violated

Rakuten

13 adhered 2 violated

Target

13 adhered 2 violated

Hayneedle

13 adhered 2 violated

Nike

13 adhered 0 violated

Neiman Marcus

12 adhered 3 violated

Nike

12 adhered 2 violated

Home Depot

12 adhered 1 violated

Sears

12 adhered 1 violated

John Lewis

12 adhered 2 violated

Bass Pro Shops

12 adhered 2 violated

B&H Photo

12 adhered 0 violated

Neiman Marcus

12 adhered 2 violated

Crutchfield

12 adhered 1 violated

L.L. Bean

12 adhered 0 violated

REI

11 adhered 1 violated

Disney Store

11 adhered 3 violated

Etsy

11 adhered 1 violated

American Eagle Outfitters

11 adhered 4 violated

Best Buy

11 adhered 1 violated

Office Depot

11 adhered 0 violated

Williams-Sonoma

11 adhered 3 violated

Build.com

11 adhered 0 violated

Debenhams

11 adhered 2 violated

IKEA

11 adhered 2 violated

Ralph Lauren

11 adhered 3 violated

TigerDirect

11 adhered 3 violated

Toys'R'Us

11 adhered 2 violated

Home Depot

11 adhered 1 violated

Build.com

11 adhered 0 violated

Ann Taylor

10 adhered 4 violated

Musician's Friend

10 adhered 3 violated

Cabela's

10 adhered 2 violated

Bass Pro Shops

10 adhered 3 violated

L.L. Bean

10 adhered 1 violated

Toys'R'Us

10 adhered 7 violated

Urban Outfitters

10 adhered 2 violated

Microsoft

10 adhered 1 violated

B&H Photo

10 adhered 0 violated

Amazon

10 adhered 2 violated

Walmart

10 adhered 1 violated

Kohl's

10 adhered 3 violated

Northern Tool

10 adhered 1 violated

H&M

10 adhered 4 violated

Disney

10 adhered 4 violated

Amazon

10 adhered 4 violated

Kohl's

10 adhered 1 violated

Cabela's

10 adhered 3 violated

J.C. Penney

10 adhered 1 violated

Victoria's Secret

10 adhered 3 violated

Neiman Marcus

10 adhered 3 violated

TigerDirect

9 adhered 4 violated

Newegg

9 adhered 3 violated

Crutchfield

9 adhered 0 violated

Wayfair

9 adhered 3 violated

Hayneedle

9 adhered 2 violated

Argos

9 adhered 3 violated

Microsoft

9 adhered 1 violated

Etsy

9 adhered 2 violated

Barnes & Noble

9 adhered 1 violated

Crate & Barrel

9 adhered 3 violated

Sears

9 adhered 1 violated

Macy's

9 adhered 4 violated

Nike

9 adhered 1 violated

L.L. Bean

9 adhered 0 violated

Amazon

9 adhered 3 violated

Urban Outfitters

9 adhered 2 violated

Dell

8 adhered 3 violated

HP

8 adhered 0 violated

Staples

8 adhered 2 violated

Crate & Barrel

8 adhered 4 violated

Grainger

8 adhered 0 violated

Zalando

8 adhered 5 violated

Sephora

8 adhered 3 violated

HP

8 adhered 1 violated

Sony

8 adhered 0 violated

Foot Locker

8 adhered 5 violated

Staples

8 adhered 0 violated

Newegg

8 adhered 2 violated

Nordstrom

8 adhered 2 violated

Overstock

8 adhered 1 violated

American Eagle Outfitters

8 adhered 3 violated

Hayneedle

8 adhered 2 violated

REI

8 adhered 0 violated

Cabela's

8 adhered 1 violated

Walmart

8 adhered 5 violated

Target

8 adhered 0 violated

Overstock

7 adhered 5 violated

Office Depot

7 adhered 0 violated

Disney

7 adhered 1 violated

Build

7 adhered 0 violated

Microsoft

7 adhered 2 violated

Kohl's

7 adhered 1 violated

CDW

7 adhered 3 violated

Home Depot

7 adhered 0 violated

Newegg

7 adhered 2 violated

Macy's

7 adhered 2 violated

Sears

7 adhered 3 violated

Staples

7 adhered 1 violated

Costco

6 adhered 11 violated

Best Buy

6 adhered 5 violated

Wayfair

6 adhered 0 violated

Toys'R'Us

6 adhered 2 violated

Overstock

6 adhered 1 violated

Lowe's

6 adhered 3 violated

TigerDirect

6 adhered 2 violated

Musician's Friend

6 adhered 7 violated

Office Depot

6 adhered 1 violated

Crate & Barrel

6 adhered 4 violated

Target

5 adhered 1 violated

Bass Pro Shops

5 adhered 3 violated

Wayfair

5 adhered 2 violated

J.C. Penney

5 adhered 1 violated

Nordstrom

5 adhered 2 violated

Dell

5 adhered 4 violated

Costco

5 adhered 4 violated

Williams-Sonoma

4 adhered 4 violated

Ralph Lauren

4 adhered 0 violated

Rakuten / Buy.com

4 adhered 4 violated

Williams-Sonoma

4 adhered 1 violated

Sony

4 adhered 0 violated

Best Buy

4 adhered 3 violated

Rakuten

3 adhered 0 violated

HSN

3 adhered 3 violated

Walgreens

2 adhered 2 violated

Barnes & Noble

2 adhered 1 violated

Dell

2 adhered 1 violated

Dell

1 adhered 5 violated

PC Connection

1 adhered 1 violated

Grainger

1 adhered 3 violated

OfficeMax

1 adhered 1 violated