151 ‘Order Tracking Page’ Design Examples

Our large-scale qualitative usability testing shows that for most users the key details needed to track an order are the delivery date, the name of the courier company, and the sub-events or stages of the order delivery process. Some tracking details will be contained in the order shipment confirmation email, but users who need more detail on order tracking than is in the shipping confirmation email will need to visit the order tracking page on the e-commerce site.

Furthermore, during testing we observed that there are pitfalls at all stages of the order-tracking process and that several e-commerce sites suffer from not having sufficient information on order tracking. Issues often occur with the two transition phases between sites — the first when users click a link in their shipping email to get to the e-commerce site, and the second between the e-commerce site and the third-party courier site.

Another factor that causes difficulties for users is the design and content of the order-tracking pages on the e-commerce site, and issues include tracking details being hard to discover, missing tracking details, and the use of unclear terminology. On third-party courier sites, users encounter issues caused by factors such as cluttered pages and terminology that is even less clear than they find on e-commerce sites.

Learn More: Besides exploring the 151 “Order Tracking Page” design examples below, you may also want to read our related articles on “Have a ‘Cancellation Requested’ Order State”, “Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself — 56% Don’t” and “New Research Findings on ‘Accounts & Self-Service’ UX”. You may also want to see our related Page Designs for “Orders Overview” page design examples.

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