On this page there’s 3 highlights (view in Baymard Premium) outlining what American Eagle are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 19 size guide examples.)

The screenshot was taken on June 17, 2024 and depicts American Eagle’s Size Guide. In total, we’ve reviewed 45 of American Eagle’s page designs. To see them all, visit the full American Eagle UX case study.