On this page there’s 3 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 19 size guide examples.)

The screenshot was taken on June 17, 2024 and depicts ASOS’ Size Guide. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.