Note: You have full access to this benchmark database in your Baymard Pro account.
Beauty.com’s Product List UX
This is a usability benchmark of the product list, filtering and sorting experience of Beauty.com and 49 other sites. The overall performance of Beauty.com is mediocre.
Notably, Beauty.com’s product list performance is hampered by mediocre User Interface and broken Interface & Layout, although this is helped somewhat by state of the art Product Thumbnails and Scope & Logic.
All 50 sites were benchmarked across the 93 guidelines from the Product Lists usability study. During our evaluation, Beauty.com’s product lists, filtering and sorting implementation adhered to 38 usability guidelines, violated 27, and scored neutral on 1 occasion, while a remaining 27 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
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On this page there’s 0 highlights (pro only) outlining what Beauty.com’s are doing right and wrong.
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Industry Comparison: Health & Beauty
Overall Beauty.com ranks 15 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Health & Beauty industry.