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HSN’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of HSN and 49 other sites. The overall performance of HSN is poor. Some of HSN's biggest product list usability issues are due to poor Sorting, broken Hover & Hit Areas, and broken User Interface. That said, their product listings perform great within Applying & Applied Filters.

Rank: #34 of 50

Usability Score: 63

URL: hsn.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 63

List Layout

6 Guidelines · Score: 29.1

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered Low · Score: 15.9
Guideline #3: Violated Low · Score: -13.2
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -95.2

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Violated High · Score: -31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Violated Low · Score: -15.9
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -37.0

“Broken” Performance
Guideline #12: Violated High · Score: -42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.4
Guideline #18: Adhered High · Score: 15.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: -34.4

“Broken” Performance
Guideline #20: Violated High · Score: -37.0
Guideline #21: Violated High · Score: -37.0
Guideline #22: Violated Low · Score: -13.2
Guideline #23: Adhered High · Score: 26.4
Guideline #24: Adhered High · Score: 26.4
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Product Thumbnails

8 Guidelines · Score: 29.1

Guideline #25: Adhered High · Score: 37.0
Guideline #26: Violated High · Score: -37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Violated Low · Score: -13.2
Guideline #29: Adhered Low · Score: 13.2
Guideline #30: Adhered Low · Score: 7.9
Guideline #31: Issue Resolved · Score: 21.1
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: -15.9

“Broken” Performance
Guideline #33: Violated Low · Score: -13.2
Guideline #34: Adhered Low · Score: 13.2
Guideline #35: Violated High · Score: -31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: 5.3

Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Adhered High · Score: 26.4
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: -153.3

“Broken” Performance
Guideline #43: Violated High · Score: -42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Violated High · Score: -37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Violated High · Score: -31.7
Guideline #50: Violated High · Score: -26.4
Guideline #51: Violated High · Score: -26.4
Guideline #52: Violated High · Score: -26.4
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Scope & Logic

10 Guidelines · Score: 58.2

“State of the Art” Performance
Guideline #53: Adhered High · Score: 37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Violated High · Score: -37.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Violated High · Score: -31.7
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Adhered High · Score: 10.6
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Interface & Layout

11 Guidelines · Score: 116.3

“State of the Art” Performance
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Issue Resolved · Score: 37.0
Guideline #66: Adhered High · Score: 26.4
Guideline #67: Adhered High · Score: 26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Neutral · Score: 0.0
Guideline #70: Adhered High · Score: 26.4
Guideline #71: Adhered High · Score: 26.4
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 92.5

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.4
Guideline #75: Adhered High · Score: 26.4
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Adhered Low · Score: 13.2
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Sorting

11 Guidelines · Score: 31.7

Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Adhered High · Score: 26.4
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, HSN’s product lists, filtering and sorting implementation adhered to 36 usability guidelines, violated 30, and scored neutral on 1 occasion, while a remaining 26 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall HSN ranks 34 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 8 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Macy's

2. Amazon

3. Sears

4. Walmart

6. Target

7. Kohl's

8. HSN

“Broken” Performance

10. Rakuten

“Broken” Performance

1 More UX Case Study of HSN

We have also evaluated the usability of HSN in this other study:

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