On this page there’s 5 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 96 ‘Search: Autocomplete Suggestions’ design examples.)
The screenshot was taken May 7, 2014 and depicts Rakuten’s Autocomplete Suggestions. In total, we’ve reviewed 36 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.