Page Types Overview

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110 design examples manually annotated by Baymard researchers

Amazon

4 adhered 0 violated

Amazon

3 adhered 0 violated

Etsy

3 adhered 2 violated

Nordstrom

3 adhered 1 violated

Crutchfield

3 adhered 1 violated

Tesco

3 adhered 1 violated

Northern Tool

3 adhered 0 violated

Etsy

3 adhered 1 violated

Dell

2 adhered 0 violated

Gap

2 adhered 1 violated

Toys'R'Us

2 adhered 1 violated

REI

2 adhered 0 violated

Northern Tool

2 adhered 0 violated

Crate & Barrel

2 adhered 1 violated

Argos

2 adhered 2 violated

Crutchfield

2 adhered 1 violated

Williams-Sonoma

2 adhered 0 violated

Zulily

2 adhered 2 violated

Gilt

2 adhered 1 violated

drugstore.com

2 adhered 2 violated

Grainger

2 adhered 1 violated

Musician's Friend

2 adhered 0 violated

Rakuten

2 adhered 0 violated

Lowe's

2 adhered 0 violated

Build.com

2 adhered 0 violated

J.C. Penney

2 adhered 0 violated

Gap

2 adhered 1 violated

Overstock

2 adhered 0 violated

Nordstrom

2 adhered 1 violated

L.L. Bean

2 adhered 3 violated

Wayfair

2 adhered 0 violated

Newegg

2 adhered 0 violated

HP

1 adhered 1 violated

Build.com

1 adhered 0 violated

Macy's

1 adhered 0 violated

Overstock

1 adhered 0 violated

Walgreens

1 adhered 1 violated

Neiman Marcus

1 adhered 0 violated

Wayfair

1 adhered 0 violated

Bass Pro Shops

1 adhered 1 violated

Williams-Sonoma

1 adhered 0 violated

Best Buy

1 adhered 1 violated

Target

1 adhered 0 violated

Staples

1 adhered 0 violated

Home Depot

1 adhered 1 violated

John Lewis

1 adhered 0 violated

Zalando

1 adhered 0 violated

Dick's Sporting Goods

1 adhered 2 violated

Sephora

1 adhered 1 violated

Disney Store

1 adhered 2 violated

REI

1 adhered 0 violated

Home Depot

1 adhered 3 violated

Walmart

1 adhered 1 violated

Kohl's

1 adhered 0 violated

Ann Taylor

1 adhered 1 violated

Macy's

1 adhered 2 violated

Target

1 adhered 0 violated

Best Buy

1 adhered 1 violated

Staples

1 adhered 0 violated

Office Depot

1 adhered 0 violated

Microsoft

0 adhered 1 violated

Debenhams

0 adhered 0 violated

H&M

0 adhered 2 violated

Costco

0 adhered 1 violated

Nike

0 adhered 1 violated

Apple

0 adhered 1 violated

Victoria’s Secret

0 adhered 2 violated

Grainger

0 adhered 0 violated

TigerDirect

0 adhered 3 violated

Foot Locker

0 adhered 1 violated

Rakuten

0 adhered 0 violated

Gilt

0 adhered 4 violated

L.L. Bean

0 adhered 0 violated

Ann Taylor

0 adhered 2 violated

Lowe's

0 adhered 0 violated

Musician's Friend

0 adhered 1 violated

Cabela's

0 adhered 2 violated

J.C. Penney

0 adhered 0 violated

Newegg

0 adhered 0 violated

Hayneedle

0 adhered 1 violated

Urban Outfitters

0 adhered 1 violated

American Eagle Outfitters

0 adhered 1 violated

Disney

0 adhered 0 violated

Kohl's

0 adhered 0 violated

Sears

0 adhered 1 violated

Sephora

0 adhered 0 violated

Walmart

0 adhered 1 violated

Office Depot

0 adhered 1 violated

B&H Photo

0 adhered 1 violated

Marks & Spencer

0 adhered 2 violated

IKEA

0 adhered 1 violated

Adidas

0 adhered 1 violated

ASOS

0 adhered 1 violated

Shoebuy.com

0 adhered 2 violated

J.Crew

0 adhered 3 violated

Walgreens

0 adhered 3 violated

Foot Locker

0 adhered 3 violated

CVS

0 adhered 1 violated

Toys'R'Us

0 adhered 3 violated

Hayneedle

0 adhered 0 violated

Cabela's

0 adhered 3 violated

Urban Outfitters

0 adhered 1 violated

Costco

0 adhered 1 violated

Sears

0 adhered 0 violated

Neiman Marcus

0 adhered 1 violated

American Eagle Outfitters

0 adhered 1 violated

TigerDirect

0 adhered 2 violated

CDW

0 adhered 1 violated

OfficeMax

0 adhered 1 violated

Crate & Barrel

0 adhered 1 violated