Navigation
Navigation
What’s this? Here you’ll find 170 annotated “No Results Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
It won’t always be possible to show search results — sometimes the store doesn’t have what the user is looking for, other times the search engine isn’t fully capable of understanding what the user searched for. In these cases, it’s important to have a helpful “No Results” page that guides the user back on track. However, our usability testing reveals that 68% of e-commerce sites have a “No Results Page” implementation that is essentially a dead-end for users, offering no more than a generic set of search tips.
More ‘No Results Page’ Insights
- With little or no helpful guidance or content on the “No Results” page, the user has two options — either think up a whole new product-finding strategy (which may or may not be successful) or abandon the site. During testing, we time and again observed subjects who got stuck on a poor “No Results” page and, with no easy options for getting back on track, simply gave up and abandoned the site. However, there’s good news too. Because, on the opposite end of the spectrum, we found that great “No Results” pages that take users by the hand and point them toward meaningful content and solutions can become an enabler rather than a roadblock.
-
The “No Results” page is, in other words, not a problematic page in and of itself — but its implementation is hugely important and can lead to anything from a severely harmful user experience to a highly positive one. During testing we found 8 different elements for “No Results” pages that were identified to consistently perform well during testing.
-
Learn More: Besides exploring the 170 “No Results” page design examples below, you may also want to read our related articles on “Search UX: 6 Essential Elements for ‘No Results’ Pages” and “Deconstructing E-Commerce Search: The 12 Query Types”.
- Get Full Access: To see all of Baymard’s 50 e-commerce search research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Musician's Friend (2019)
2 adhered 0 violated
Nordstrom (2019)
2 adhered 0 violated
Amazon (2019)
2 adhered 0 violated
Bass Pro Shops (2019)
1 adhered 0 violated
Walgreens (2019)
1 adhered 0 violated
John Lewis (2019)
1 adhered 0 violated
Zalando (2019)
1 adhered 0 violated
J.C. Penney (2019)
1 adhered 0 violated
Sephora (2019)
1 adhered 0 violated
L.L. Bean (2019)
1 adhered 0 violated
Newegg (2019)
1 adhered 0 violated
Best Buy (2019)
1 adhered 0 violated
Wayfair (2019)
1 adhered 0 violated
Lowe's (2019)
1 adhered 0 violated
Hayneedle (2019)
1 adhered 0 violated
Build.com (2019)
1 adhered 0 violated
Northern Tool (2019)
1 adhered 1 violated
Rakuten (2019)
1 adhered 0 violated
Overstock (2019)
1 adhered 0 violated
Sears (2019)
1 adhered 1 violated
Grainger (2019)
0 adhered 1 violated
Ann Taylor (2019)
0 adhered 1 violated
Neiman Marcus (2019)
0 adhered 1 violated
TigerDirect (2019)
0 adhered 1 violated
Costco (2019)
0 adhered 1 violated
Debenhams (2019)
0 adhered 1 violated
H&M (2019)
0 adhered 1 violated
Tesco (2019)
0 adhered 1 violated
Argos (2019)
0 adhered 1 violated
Marks & Spencer (2019)
0 adhered 1 violated
IKEA (2019)
0 adhered 1 violated
Adidas (2019)
0 adhered 1 violated
ASOS (2019)
0 adhered 1 violated
Cabela's (2019)
0 adhered 1 violated
REI (2019)
0 adhered 1 violated
Disney Store (2019)
0 adhered 1 violated
Victoria’s Secret (2019)
0 adhered 1 violated
Foot Locker (2019)
0 adhered 1 violated
Gilt (2019)
0 adhered 1 violated
GAP (2019)
0 adhered 1 violated
Nike (2019)
0 adhered 2 violated
Urban Outfitters (2019)
0 adhered 1 violated
American Eagle Outfitters (2019)
0 adhered 1 violated
Dell (2019)
0 adhered 1 violated
HP (2019)
0 adhered 1 violated
Microsoft (2019)
0 adhered 1 violated
Apple (2019)
0 adhered 1 violated
Crutchfield (2019)
0 adhered 1 violated
Staples (2019)
0 adhered 1 violated
Office Depot (2019)
0 adhered 1 violated
B&H Photo (2019)
0 adhered 1 violated
Williams Sonoma (2019)
0 adhered 1 violated
Crate & Barrel (2019)
0 adhered 0 violated
Crate & Barrel (2019)
0 adhered 1 violated
Home Depot (2019)
0 adhered 1 violated
Etsy (2019)
0 adhered 1 violated
Macy's (2019)
0 adhered 1 violated
Walmart (2019)
0 adhered 1 violated
Kohl's (2019)
0 adhered 2 violated
Target (2019)
0 adhered 1 violated
Amazon (2017)
3 adhered 0 violated
Etsy (2017)
3 adhered 2 violated
Northern Tool (2017)
2 adhered 0 violated
Crate & Barrel (2017)
2 adhered 1 violated
Nordstrom (2017)
2 adhered 1 violated
Crutchfield (2017)
2 adhered 1 violated
Dell (2017)
1 adhered 1 violated
Gap (2017)
1 adhered 2 violated
Build.com (2017)
1 adhered 0 violated
Macy's (2017)
1 adhered 0 violated
Toys'R'Us (2017)
1 adhered 1 violated
Overstock (2017)
1 adhered 0 violated
REI (2017)
1 adhered 1 violated
Walgreens (2017)
1 adhered 1 violated
Neiman Marcus (2017)
1 adhered 0 violated
Wayfair (2017)
1 adhered 0 violated
Bass Pro Shops (2017)
1 adhered 1 violated
Williams Sonoma (2017)
1 adhered 0 violated
Best Buy (2017)
1 adhered 1 violated
Target (2017)
1 adhered 0 violated
Staples (2017)
1 adhered 0 violated
Microsoft (2017)
0 adhered 1 violated
Debenhams (2017)
0 adhered 0 violated
H&M (2017)
0 adhered 2 violated
HP (2017)
0 adhered 1 violated
Costco (2017)
0 adhered 1 violated
Nike (2017)
0 adhered 1 violated
Apple (2017)
0 adhered 1 violated
Victoria’s Secret (2017)
0 adhered 2 violated
Grainger (2017)
0 adhered 0 violated
TigerDirect (2017)
0 adhered 3 violated
Foot Locker (2017)
0 adhered 1 violated
Rakuten (2017)
0 adhered 0 violated
Gilt (2017)
0 adhered 4 violated
L.L. Bean (2017)
0 adhered 0 violated
Ann Taylor (2017)
0 adhered 2 violated
Lowe's (2017)
0 adhered 0 violated
Musician's Friend (2017)
0 adhered 1 violated
Cabela's (2017)
0 adhered 2 violated
J.C. Penney (2017)
0 adhered 0 violated
Newegg (2017)
0 adhered 0 violated
Hayneedle (2017)
0 adhered 1 violated
Urban Outfitters (2017)
0 adhered 1 violated
American Eagle Outfitters (2017)
0 adhered 1 violated
Disney (2017)
0 adhered 0 violated
Kohl's (2017)
0 adhered 0 violated
Sears (2017)
0 adhered 1 violated
Sephora (2017)
0 adhered 0 violated
Walmart (2017)
0 adhered 1 violated
Office Depot (2017)
0 adhered 1 violated
Home Depot (2017)
0 adhered 1 violated
B&H Photo (2017)
0 adhered 1 violated
Tesco (2016)
2 adhered 2 violated
Argos (2016)
2 adhered 2 violated
John Lewis (2016)
1 adhered 0 violated
Zalando (2016)
1 adhered 0 violated
Marks & Spencer (2016)
0 adhered 2 violated
IKEA (2016)
0 adhered 1 violated
Adidas (2016)
0 adhered 1 violated
ASOS (2016)
0 adhered 1 violated
Amazon (2014)
4 adhered 0 violated
Northern Tool (2014)
3 adhered 0 violated
Etsy (2014)
3 adhered 1 violated
Crutchfield (2014)
2 adhered 1 violated
Williams Sonoma (2014)
2 adhered 0 violated
Zulily (2014)
2 adhered 2 violated
Gilt (2014)
2 adhered 1 violated
drugstore.com (2014)
2 adhered 2 violated
Grainger (2014)
2 adhered 1 violated
Musician's Friend (2014)
2 adhered 0 violated
Rakuten (2014)
2 adhered 0 violated
Lowe's (2014)
2 adhered 0 violated
Build.com (2014)
2 adhered 0 violated
J.C. Penney (2014)
2 adhered 0 violated
Gap (2014)
2 adhered 1 violated
Overstock (2014)
2 adhered 0 violated
Nordstrom (2014)
2 adhered 1 violated
L.L. Bean (2014)
2 adhered 3 violated
Wayfair (2014)
2 adhered 0 violated
Newegg (2014)
2 adhered 0 violated
Dick's Sporting Goods (2014)
1 adhered 2 violated
Sephora (2014)
1 adhered 1 violated
Disney Store (2014)
1 adhered 2 violated
REI (2014)
1 adhered 0 violated
Home Depot (2014)
1 adhered 3 violated
Walmart (2014)
1 adhered 1 violated
Kohl's (2014)
1 adhered 0 violated
Ann Taylor (2014)
1 adhered 1 violated
Macy's (2014)
1 adhered 2 violated
Target (2014)
1 adhered 0 violated
Best Buy (2014)
1 adhered 1 violated
Staples (2014)
1 adhered 0 violated
Office Depot (2014)
1 adhered 0 violated
Shoebuy.com (2014)
0 adhered 2 violated
J.Crew (2014)
0 adhered 3 violated
Walgreens (2014)
0 adhered 3 violated
Foot Locker (2014)
0 adhered 3 violated
CVS (2014)
0 adhered 1 violated
Toys'R'Us (2014)
0 adhered 3 violated
Hayneedle (2014)
0 adhered 0 violated
Cabela's (2014)
0 adhered 3 violated
Urban Outfitters (2014)
0 adhered 1 violated
Costco (2014)
0 adhered 1 violated
Sears (2014)
0 adhered 0 violated
Neiman Marcus (2014)
0 adhered 1 violated
American Eagle Outfitters (2014)
0 adhered 1 violated
TigerDirect (2014)
0 adhered 2 violated
CDW (2014)
0 adhered 1 violated
OfficeMax (2014)
0 adhered 1 violated
Crate & Barrel (2014)
0 adhered 1 violated